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Why CMO tenure is falling and what to do about it

  • Content: Article
  • Date: 30 June 2022

A version of this article first appeared in the Forbes Communications Council, by Scott Turner, Forbes Communications Council Member and Chief Marketing Officer at BERA. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, and creative and advertising agencies.

In his article, “CEOs, Executive Recruiters And The Problem Of CMO Tenure”, Forbes writer Seth Matlin confirmed what we intuitively know–that the half-life of a CMO is low and is trending downward. The Wall Street Journal cited the same Spencer Stuart research indicating CMO tenure is the lowest in a decade, half as long as CEO tenure. Either America, the cradle of modern marketing, is suddenly full of untalented CMOs who are embodying the Peter Principle, or something bigger is indeed at play. 

We hypothesize two reasons for this: 1) out-of-control expectations for CMOs and 2) high-stakes brand bets built on ambiguous data. The first reason sets the CMO up for failure. The second is used to confirm that the CMO's instincts are wrong and that "we need to go in a new direction." 

High expectations of marketing outcomes

Here are some observations that might shed a bit of light on expectations from marketing leadership: CMOs are subject to wildly divergent expectations from multiple stakeholders ranging from the CEO ("what are you doing to make us the most admired brand in our industry?"), Heads of Sales ("where are my leads?"), CFO ("what is the ROI of my marketing spend?"), and frankly, everyone else ("why can't our company do an awesome SuperBowl commercial like those other guys?"). Sound familiar?

In the WSJ article cited above, Gartner VP Analyst Chris Ross said, "In some organizations, just the expectations for CMOs are just so out of whack with the reality of what a CMO can really deliver on the timelines, and with the resources and with the headwinds that they have," Mr. Ross said. "I think you've just set up to fail in some organizations, right?"

Marketing responsibilities

It doesn't stop at expected outcomes. CMOs' responsibilities cover far more ground than their corporate counterparts. Sales does sales. Finance handles finance. Consider though the breadth of Marketing's original 5Ps.

Product: Marketing handles product-related activities from market research to creating Market and Product Requirement Docs (MRDs and PRDs) that create business plans for new markets to enter and the products that will win them over. And, of course, launching those products with the right buyer education and hype falls on marketing teams. 

Promotion: Speaking of hype, promotions, merchandising, messaging, branding, advertising, media/PR strategy, influencer relationships, and more are central to marketing success. 

Price: Similarly, pricing, discounting, seasonal sales, and licensing decisions fall on marketing.

Place: Often overlooked by non-marketers are "place" decisions, including distribution, retailing, shelf space, omnichannel experiences (buy online, pickup in-store), partner arrangements, affiliate marketing, and content syndication that deliver physical and digital products to customers' hands and screens. 

People: Whether a company spokesperson, celebrity sponsorships, or even front-line workers, the "face of the company" is an integral part of the customer experience and, thus, another key responsibility of marketers. 

Each of these requires excellent recruiting, training, and retention of entire departments of talented marketing teams. Managing all of these functions would already require an extraordinary leader. But wait, there's more! In recent years, CMOs are expected to master new responsibilities that further stretch the capabilities of mortal marketers. 

CMO Identity Crisis

Matthew Banton of Burger King recently stated that "marketing is art and science." I prefer to say that marketing is persuasion and pivot tables, but let's not quibble. The point is that modern marketers are expected to master ever more disparate skills–spanning the far hemispheres of their brains' left and right sides. Consider the following expectations that have recently piled onto Marketing's original (and ambitious!) 5Ps. 

CMO as Forensic Accountant: Where are our leads and pipeline coming from, and how can we lower our costs? Did consumers buy our candy bar after seeing billboards, tv spots, or grocery store endcaps? Which ones worked? Which didn't? Did clients buy our enterprise software after seeing our webinar, digital ads, or tradeshow? And how quickly can we safely cut our most expensive lead sources? A favorite of private equity (PE) investors and CFOs, the focus here is on lead attribution, customer acquisition costs (CAC), marketing efficiency, Cost Per Lead (CPL), and return on ad spend (ROAS). 

CMO as Storyteller: Wine is made of grapes. Coffee is made of coffee beans. Software is made of code. CMOs must move beyond the functional to inspire their customers with a higher purpose behind their brand. They must connect with customers by assuring them that their brand aligns with their customer's values. Beyond the product, marketers add important narratives such as how the company takes care of its employees, vendors, customers, and even the planet with fair wages, highest quality/organic ingredients, sustainable practices, or a great origin story ("it all started here in this very garage") for why their company even exists. 

CMO as Data Scientist: Matthew Banton noted, "Don't fall in love with an idea unless you can back it up with data." More forward-looking than the Forensic Accountant role above, this CMO job is aimed at teasing out the metrics that matter–the hidden insights that move the needle in that big data haystack. These folks know where the hockey puck is going, not just where it is. The role satisfies board of directors (BoD) requests to become a data-driven organization. 

CMO as Chief Growth Officer: CEOs and board directors are impatient, waiting for sales teams to close deals. They want marketing teams to own the pre-sales awareness, engagement, and education of prospects so that, in theory, sales teams can become order takers. They want CMOs and their teams to fill today's sales pipeline and look out for multiple quarters and years to determine the following markets to conquer–opening new geographies, creating product line extensions, adding partner channels, or even M&A activity. 

CMO as Chief Technical Officer (CTO)/Chief Innovation Officer: HubSpot's Scott Brinker has been tracking and categorizing the bewildering 4000+ software products that aim to be part of the modern marketer's tech stack. Today's CMO must have a point of view about leveraging the power of the internet, big data, and AI to find and engage new prospects, route them to the right sales channel, track their progress, and build their loyalty. These have been crucial for performance and digital marketing. 

CMO as Chief Customer Officer - In SaaS (software as a service) business models, customer churn is the bane of an organization's existence. This marketer's job does not end at customer acquisition. In many ways, it begins there. CMOs are expected to be heavily involved, if not leading the relationship marketing efforts, to ensure loyalty, renewal, share of wallet, and expansion. 

So that's it. For a CMO to survive, they simply need to become a data-driven storyteller who builds a hyper-efficient and effective tech stack enabling pipeline growth and creating customer connections that ensures ongoing loyalty. Easy right? 

The challenges of the CMO do not end with their expansive responsibilities. CMOs are also under duress for another reason: they must routinely make big brand budget decisions despite massive uncertainty. 

The elephant in the room: Brand vs. Performance Marketing

What gets measured gets done. Since the internet era, performance marketing and its twin, digital marketing, have become increasingly more measurable. Those impressions, clicks, opens, downloads, trials, orders, and renewals are super-trackable and quantifiable. So naturally, spending on performance marketing increased, and career-savvy marketers took heed of the advice of their mentors to “stay close to the revenue.” 

Meanwhile, brand marketing was surviving without thriving. Brand-oriented advertising and creativity might win awards, but CMOs could never satisfactorily answer tough questions from their CFO or board of directors about tying their brand investment to business outcomes such as increased revenue or enterprise value. 

Depending on the company, spending on brand can reach billions of dollars annually. But brand has been challenging to measure–an anachronism in the internet era. The few quantitative tools available to decision-makers include market research and brand monitoring, which both suffer from delayed timing and limited scope. The math is daunting. Multi-million dollar brand budgets often rest on the hunches of 20-somethings at brand agencies.

Even the notion of playing it safe can cost CMOs their jobs. Consider a $200 million brand campaign to gain new beer customers among men aged 25-35 based on the brand’s perceived “fun.” Sounds reasonable, but how do you know that $200 million is the right spend? How do you know that this is the right age cohort? Is “fun” the best aspect of your brand, or is it “authenticity”? Is acquiring new customers even the best course of action, or is your money better spent on aiming at more loyalty/higher share of wallet from your existing customers? Which are your most favorable geographies? You will never know from traditional market research or brand trackers. Marketing and brand leaders are set up to fail without the proper, forward-looking data to guide them. 

A Two-Part Solution to the Problem of Falling CMO tenure

Our solution requires old-fashioned prioritization combined with new brand technology. 

Get real.

CMOs are pulled in many conflicting directions. Those assessing CMO performance should stack rank and prioritize what their brand needs. If everything is the top priority, then nothing is. From the extensive list of expectations and responsibilities called out above, CEOs and their boards should pick a major and some minors. Then hire and budget accordingly. This first part of our two-part solution is about setting priorities and focus. It requires tough decisions, including the discipline to say “no” or, at the very least, “not now.” Part one of our solution to CMO tenure is managerial, mainly in nature.

Get real data. 

The second part of our solution is technology-based, aimed at helping the CMO and their brand teams make truly informed decisions based on real-time customer insights. Performance and digital marketers have thousands of martech software choices to provide data-driven decisions. By contrast, CMOs needing to place important brand bets have limited scope, limited time frame for market research, high-priced consultants, and agencies to guide them. As a result, it’s time for CMOs brand teams to embrace new categories of brand-oriented martech, sometimes called predictive brand tech or performance brand building.

This technology captures an ongoing data stream of customer and non-customer brand sentiment by segment to identify hidden insights and opportunities and takes the next step by recommending optimal brand positioning. Predictive brand tech or performance brand building requires a lot of ongoing brand data, so choose your brand tech stack wisely. It’s nearly impossible to imagine performance marketers not analyzing their digital marketing spend results.

Similarly, the stakes are too high for CMOs’ careers and for the health of their brands to continue business as usual. By demystifying their previously ambiguous brand bets, CMOs and their brand teams can benefit from data-driven decisions based on metrics that matter and that directly tie to business and financial results like lifts in revenue and enterprise value. This will go a long way toward satisfying the CEOs, CFOs, heads of sales, and Boards who ultimately determine CMO tenure. 

About the author 

Scott Turner, Chief Marketing Officer at BERA 

A methodical optimist who believes that great marketing is a potent combination of persuasion and math, Scott Turner is an enterprise software growth marketing leader. Scott leads DevOps and AI marketing teams to rapidly develop and execute aggressive brand and demand generation goals. He has international (the US and Israel) board-facing experience reporting progress on brand awareness, pipeline growth, global expansion, new product, brand launches, M&A integration, team staffing and training, go-to-market plans, and budgets.  

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  • Prevention53.6453.64
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  • Don Omar53.653.6
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  • Swanson52.6652.66
  • Up & Up (youth pants)52.6152.61
  • 10 Barrel52.5852.58
  • Pardon the Interruption52.5652.56
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  • Rover52.2252.22
  • Rockport52.2252.22
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  • La Choy52.2152.21
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  • Jenn-Air52.0752.07
  • Emmy Awards52.0652.06
  • MSN52.0652.06
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  • Warner Archive51.9451.94
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  • Chevrolet Traverse51.6151.61
  • Upromise51.6151.61
  • Kia Sorento51.551.5
  • Ultra Music Festival51.551.5
  • How to Get Away with Murder51.551.5
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  • Belvedere Vodka51.4651.46
  • Easy Spirit51.4251.42
  • Stonyfield Farm51.3451.34
  • Cole Haan51.2951.29
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  • Up & Up (training pants)51.2651.26
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  • Josh Cellars (wine)51.2451.24
  • Smirnoff Ice Electric51.2351.23
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  • Cannes Film Festival51.2151.21
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  • Last Man Standing51.1351.13
  • Dillard's51.1351.13
  • Chicago Med51.1151.11
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  • JetBlue51.0851.08
  • Zaditor51.0451.04
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  • Simply Summer's Eve (feminine hygiene)50.7750.77
  • Fresh Off the Boat50.7650.76
  • Sam Adams50.7450.74
  • Cooking Light50.6950.69
  • DeLeón Tequila50.5950.59
  • Sutton Group50.5850.58
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  • Merrell50.5150.51
  • Smirnoff Ice50.4950.49
  • George Dickel Tennessee Whisky50.4850.48
  • American Dad50.3850.38
  • S.Pellegrino50.3150.31
  • Finish Line50.2850.28
  • ars-technica50.2650.26
  • Monkey Shoulder (whiskey)50.2550.25
  • CA Technologies50.2550.25
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  • The Capital Grille50.1850.18
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  • MSNBC50.1750.17
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  • The International Dota 2 Championships50.1650.16
  • black-ish50.0950.09
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  • Lacoste49.9749.97
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  • Red Stripe Jamaican Lager49.949.9
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  • Xtra49.7949.79
  • Saturday Night Football49.7749.77
  • Newsweek49.7349.73
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  • Accor49.5449.54
  • Contigo49.549.5
  • The Week49.549.5
  • Kendall Jackson (wine)49.4849.48
  • World of Tanks WGL Grand Finals (tournament)49.4749.47
  • All In With Chris Hayes49.4549.45
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  • Speak for Yourself49.4249.42
  • Skyy Vodka49.4249.42
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  • Almay49.3849.38
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  • Smithwick's Irish Ale49.3349.33
  • E & J Brandy49.3249.32
  • Twisted Tea49.3149.31
  • Metro by T-Mobile49.3149.31
  • Scouting49.2949.29
  • Hendrick's49.249.2
  • HTC49.1749.17
  • BON V!V Spiked Seltzer49.1649.16
  • Aerosoles49.1249.12
  • Newcastle Brown Ale49.0949.09
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  • Reed Krakoff48.748.7
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  • Aadvantage48.6348.63
  • Hawaiian Airlines48.6348.63
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  • Tribeca Film Festival48.648.6
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  • Bank of America Worldpoints48.5248.52
  • Palm Breeze48.4648.46
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  • Scorpion (tv show)48.4348.43
  • Smart Ones48.4148.41
  • Coors48.3948.39
  • O.B. Feminine Hygiene48.3848.38
  • InterContinental Hotels48.3748.37
  • J. Mendel48.2848.28
  • Better Call Saul48.2848.28
  • Salesforce.com48.2848.28
  • Park Inn by Radisson Hotels48.2648.26
  • Remy Martin48.2148.21
  • DanActive48.1648.16
  • AT&T TV48.1648.16
  • Windstream (telecom provider)48.1648.16
  • Helmut Lang48.1548.15
  • IFC (tv channel)48.1248.12
  • Hennessy48.1248.12
  • American Legion Magazine48.0748.07
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  • Seagram's Escapes48.0148.01
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  • Night Hotels47.8947.89
  • FOOD & WINE47.8847.88
  • Fox Sports 1 (FS1)47.8647.86
  • Kristen Stewart47.8547.85
  • Guideposts47.8547.85
  • Smirnoff Ice SMASH47.7947.79
  • Kia Optima47.7847.78
  • Graco47.7647.76
  • New York Times Magazine47.7547.75
  • Yahoo! Music47.7147.71
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  • The TODAY show47.6747.67
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  • Undisputed47.5947.59
  • Compass (real estate)47.5647.56
  • Harp Lager47.5147.51
  • First Take47.4647.46
  • Straight Talk47.4447.44
  • el Jimador47.3947.39
  • bloomingdale's47.3647.36
  • Nike Golf47.3347.33
  • Patch.com47.3147.31
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  • House Beautiful47.2947.29
  • Coachella Valley Music & Arts Festival47.2947.29
  • CMT47.2447.24
  • Captain Morgan Cannon Blast47.2447.24
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  • Perrier flavored47.1547.15
  • Four Peaks47.1547.15
  • Tim Hortons47.1347.13
  • Merrill Lynch47.1247.12
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  • Phil Mickelson47.147.1
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  • Hitachi46.9546.95
  • Buchanan's46.9446.94
  • Nine West46.9146.91
  • Yellow Tail46.7946.79
  • Goodnites46.7846.78
  • Eight O'Clock46.7446.74
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  • Don Julio46.6846.68
  • Plenti (rewards program)46.6246.62
  • WE tv46.646.6
  • League of Legends Championship Series46.646.6
  • Jones New York46.5246.52
  • Breckenridge46.4746.47
  • LaCroix46.4446.44
  • Rack Room Shoes46.4346.43
  • Volkswagen Passat46.4146.41
  • Shock Top46.3946.39
  • Hollister46.3546.35
  • SUPERVALU46.3446.34
  • Condé Nast Traveler46.346.3
  • Bleacher Report46.2446.24
  • Meijer46.2446.24
  • Lucky Brand Jeans46.2346.23
  • The Kraken Black Spiced Rum46.2246.22
  • Sterling Vineyards46.2246.22
  • American Rifleman46.2246.22
  • Sanyo46.2246.22
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  • Bahama Breeze46.246.2
  • Coors Light46.1346.13
  • Top Job (liquid bleach)46.146.1
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  • DAZN46.0946.09
  • Peligroso Tequila46.0246.02
  • Elysian45.9845.98
  • Giant Eagle45.9645.96
  • BlackBerry45.8945.89
  • Scoop Away (cat litter)45.8845.88
  • Poland Spring Sparkling45.8245.82
  • The Movie Channel45.8145.81
  • St. Regis Hotels45.845.8
  • Mike & Molly45.7845.78
  • Architectural Digest45.7645.76
  • ZipRealty45.7145.71
  • L.e.i.45.6545.65
  • Abercrombie & Fitch45.6345.63
  • Men's Fitness45.6245.62
  • GoDaddy45.6145.61
  • Universal Kids45.5645.56
  • FAGE45.5445.54
  • Motel 645.5245.52
  • Scandal45.4945.49
  • Winn Dixie45.4445.44
  • TNT (delivery services)45.4445.44
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  • Miller High Life45.4245.42
  • Nutrisystem45.445.4
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  • Orbitz.com45.3345.33
  • Miller Lite45.2345.23
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  • StyleList44.9644.96
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  • White House Black Market44.9444.94
  • VH144.9444.94
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  • Thermador44.944.9
  • WhatsApp44.7944.79
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  • White Claw Hard Seltzer44.7544.75
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  • Medco44.6744.67
  • Jimmy Kimmel Live44.6444.64
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  • Travelers (insurance)44.4944.49
  • New York Magazine44.4544.45
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  • J. Crew44.3444.34
  • Alcatel-Lucent44.3444.34
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  • Drake44.2644.26
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  • Super 844.1844.18
  • Crystal Springs44.0944.09
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  • Yuban43.8443.84
  • Elle Décor43.7943.79
  • Sundance Channel43.7943.79
  • ETRADE.com43.7743.77
  • Liz Claiborne43.7343.73
  • Blue Apron43.6843.68
  • The Economist43.6643.66
  • SAP43.6443.64
  • Ciroc43.6343.63
  • United Mileage Plus43.6243.62
  • The Herd43.6143.61
  • Tumi43.6143.61
  • EBONY43.643.6
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  • The Glenlivet43.5743.57
  • Frontier (charcoal)43.5643.56
  • Royal Oak (charcoal)43.543.5
  • WIRED43.3843.38
  • TaskRabbit43.3543.35
  • Cloralen (liquid bleach)43.3543.35
  • Life in Pieces43.3443.34
  • Cricket Wireless43.3143.31
  • REDDS43.2943.29
  • Burning Man (event)43.243.2
  • HSN (Home Shopping Network)43.1743.17
  • Jerry Bruckheimer43.1243.12
  • Trulia.com (real estate)43.0143.01
  • Le Meridien4343
  • Chivas Regal42.9442.94
  • BCBG42.8942.89
  • PLAYBOY42.8842.88
  • Ever Clean (cat litter)42.7942.79
  • Howard Johnson Hotels42.7642.76
  • Ryan Seacrest42.7642.76
  • Van Heusen42.7542.75
  • Freedent42.6942.69
  • RE/MAX42.6342.63
  • Citizens Bank42.6342.63
  • OWN42.6242.62
  • Time Warner Cable42.5642.56
  • Christie's Real Estate42.5342.53
  • Sling TV42.4842.48
  • SunTrust42.4542.45
  • New Amsterdam Gin42.4442.44
  • Lollapalooza (event)42.4142.41
  • Ketel One Vodka42.3942.39
  • NBA G League42.2942.29
  • Bombay Sapphire42.1642.16
  • Siemens42.1542.15
  • Baymont Inn & Suites42.1342.13
  • Rustler42.0742.07
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  • Ann Taylor41.8941.89
  • Call of Duty World Championship (tournament)41.7841.78
  • Woman's World41.7641.76
  • Kona41.7141.71
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  • Anderson Cooper 36041.7141.71
  • Buzzfeed41.741.7
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  • Jagermeister41.6341.63
  • TD Bank41.6341.63
  • Crabtree & Evelyn (beauty)41.6141.61
  • Boost41.5141.51
  • Johnnie Walker Blue41.4941.49
  • Bud Light Mixx Tails41.4241.42
  • MovieFone41.441.4
  • Sports Nation41.3141.31
  • PGA (Professional Golfers' Association)41.2941.29
  • E! (tv channel)41.1941.19
  • Pinnacle Vodka41.1541.15
  • Southern Comfort41.0241.02
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  • Barneys New York40.9240.92
  • Boys' Life40.8940.89
  • Dos Equis40.7840.78
  • Complex Media40.7840.78
  • Consumer Cellular40.7840.78
  • Sotheby's International Realty40.7640.76
  • Diesel (fashion)40.7640.76
  • Michelob Ultra40.6740.67
  • Ban40.6640.66
  • MSNNews.com40.5240.52
  • Chico's40.5240.52
  • Travelodge40.5140.51
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  • 5 Hour ENERGY40.4540.45
  • Tidal40.440.4
  • Hotwire.com40.3340.33
  • Johnnie Walker40.340.3
  • Meet The Press with Chuck Todd40.2840.28
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  • Windermere40.240.2
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  • Floyd Mayweather Jr.40.1540.15
  • Seagram's 7 Crown40.1540.15
  • MARTHA STEWART Living40.0940.09
  • Neiman Marcus40.0740.07
  • bon appétit40.0740.07
  • Seagram's Gin39.9539.95
  • Ericsson39.9539.95
  • Pacifico39.9239.92
  • Econo Lodge39.9139.91
  • Buick Enclave39.8739.87
  • Svedka Vodka39.8639.86
  • Redhook39.8339.83
  • Photobucket39.8239.82
  • Tena (adult diapers)39.7639.76
  • Justin Bieber39.7539.75
  • AOL39.6339.63
  • Keller Williams (real estate)39.6239.62
  • Redd's Wicked Ale39.6239.62
  • Bloomberg News39.5239.52
  • Surf (laundry product)39.4939.49
  • DeKuyper39.4739.47
  • CNE (Condé Nast Entertainment)39.4639.46
  • Ally Bank39.3939.39
  • Mark Burnett39.3639.36
  • Howard Stern39.3539.35
  • Heineken Light39.1839.18
  • Amy Schumer39.139.1
  • Corona Hard Seltzer39.0939.09
  • Periscope (mobile app)38.9938.99
  • Paul Masson Brandy38.7238.72
  • Sierra Nevada38.7238.72
  • Truly Hard Seltzer38.738.7
  • The Style Network38.6538.65
  • Mike & Mike38.5838.58
  • New Amsterdam Vodka38.5638.56
  • Smirnoff Seltzer38.5138.51
  • Formula 138.4638.46
  • Veep38.3738.37
  • Juicy Couture38.3338.33
  • Conoco38.3238.32
  • Lil Wayne38.1638.16
  • Lord & Taylor38.1538.15
  • Bloomberg BusinessWeek38.1338.13
  • C-Span37.8737.87
  • Portal from Facebook37.8737.87
  • The Late Show with Stephen Colbert37.837.8
  • SportsIllustrated.com37.7337.73
  • VANITY FAIR37.6337.63
  • Bud Light 'Rita37.5537.55
  • Portlandia37.237.2
  • COSMOPOLITAN37.1937.19
  • Busch37.1437.14
  • The Atlantic36.8736.87
  • Tony Awards36.8236.82
  • Coldwell Banker36.7136.71
  • Finlandia36.6736.67
  • Ask.com36.6436.64
  • MLS (Major League Soccer)36.4636.46
  • Fred Meyer36.3936.39
  • DirectTV Stream36.3336.33
  • Jay-Z36.2336.23
  • Miller Genuine Draft (MGD)36.1436.14
  • Perry Ellis36.0636.06
  • Marcal35.9435.94
  • Tanqueray35.8735.87
  • US Cellular35.8435.84
  • 2 Broke Girls35.7935.79
  • Madam Secretary35.7835.78
  • Fujitsu35.7735.77
  • CenturyLink35.7635.76
  • Cosmopolitan Hotel35.6835.68
  • Quantico (tv show)35.6235.62
  • Rockstar (energy drink)35.4835.48
  • Kanye West35.4435.44
  • ERA (real estate)35.4135.41
  • ARCO35.3835.38
  • ING35.2535.25
  • Us Weekly35.1835.18
  • Jenny Craig diet35.1735.17
  • Noom3535
  • Pabst Blue Ribbon34.8534.85
  • Amazing Race34.7934.79
  • Survivor34.5534.55
  • Telemundo34.4234.42
  • Four Loko34.3834.38
  • Black Velvet34.3734.37
  • A&P34.1934.19
  • Kim Kardashian34.1234.12
  • Turner Sports33.7633.76
  • Spirit Airlines33.7333.73
  • seventeen33.7333.73
  • Fubo TV33.4233.42
  • Talbots33.333.3
  • Kyocera33.2233.22
  • Dewar's33.0833.08
  • Full Throttle (energy drink)33.0533.05
  • Sauza33.0433.04
  • Bud Light Seltzer32.9532.95
  • Kate Moss32.8132.81
  • Nokia Siemens32.7932.79
  • Huffingtonpost.com32.7932.79
  • House of Cards32.6532.65
  • Arrested Development32.6332.63
  • Midwest Living32.4132.41
  • Frontier Airlines32.0832.08
  • Gisele Bündchen32.0332.03
  • O, THE OPRAH MAGAZINE3232
  • W (magazine)31.8531.85
  • GQ31.831.8
  • ESPN DEPORTES31.731.7
  • Syngenta31.731.7
  • Tecate31.6931.69
  • Philo (TV subscription & streaming service)31.6731.67
  • TUMBLR31.4731.47
  • Morning Joe31.1431.14
  • Inc. (magazine)31.0931.09
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  • Sean "Diddy" Combs30.630.6
  • Empire (tv show)30.5630.56
  • ELLE30.4730.47
  • Labatt Blue30.4230.42
  • The Situation Room with Wolf Blitzer30.3830.38
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  • Univision29.9829.98
  • RBC Bank29.7929.79
  • Natural Light29.7229.72
  • MySpace29.6529.65
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  • Amway29.2529.25
  • Kendall Jenner29.1529.15
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  • allure28.9528.95
  • marie claire28.4528.45
  • World of Warcraft - BlizzCon (tournament)28.4428.44
  • Beck's28.328.3
  • Tennis Channel28.1928.19
  • Bud Ice27.3827.38
  • Matt Lauer27.3427.34
  • Kylie Jenner27.2227.22
  • The Rachel Maddow Show27.1227.12
  • Cox Communication27.127.1
  • Frontier Communications26.9326.93
  • Megyn Kelly26.5526.55
  • Flickr from Yahoo!25.0525.05
  • Tony Robbins24.9524.95
  • Silicon Valley24.9524.95
  • The Bachelorette24.6224.62
  • Keeping Up with the Kardashians24.5324.53
  • Khloe Kardashian Odom24.0124.01
  • Icehouse23.9623.96
  • Gordon's Gin23.9523.95
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  • Natural Ice23.5123.51
  • Glenn Beck23.3923.39
  • GOLF MAGAZINE23.1923.19
  • MAXIM23.1723.17
  • Amazon.com99.6799.67
  • M&M's99.4799.47
  • Google99.3999.39
  • Oreo99.2299.22
  • Reese's99.0699.06
  • Hershey's99.0199.01
  • Clorox98.9798.97
  • Clorox (liquid bleach)98.998.9
  • Clorox (laundry product)98.8498.84
  • Crayola98.6498.64
  • Lysol98.5198.51
  • Crest98.4198.41
  • Google Chrome98.4198.41
  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
  • Kleenex98.1898.18
  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
  • Bounty Paper Towels98.0698.06
  • Crest Pro-Health (toothpaste)97.9397.93
  • LEGO97.8497.84
  • Tylenol97.6897.68
  • Snickers97.6597.65
  • Looney Tunes (characters)97.6197.61
  • Tide97.5497.54
  • Dove (personal care)97.5397.53
  • Lay's97.5197.51
  • Kraft97.4697.46
  • Kit Kat97.4497.44
  • Quaker Oats97.497.4
  • Colgate97.2397.23
  • Charmin97.1997.19
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  • Cheerios96.9496.94
  • NATIONAL GEOGRAPHIC96.9496.94
  • Walmart96.9296.92
  • Campbell's96.9296.92
  • Doritos96.9196.91
  • Home Depot96.8796.87
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  • Kellogg's96.7396.73
  • The Flintstones (characters)96.5896.58
  • Coca-Cola96.4696.46
  • Twix96.4396.43
  • Colgate Total (toothpaste)96.4296.42
  • Levi's96.4196.41
  • SONY96.3796.37
  • Apple96.1996.19
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  • Pringles96.1496.14
  • Tom Hanks96.196.1
  • Target96.0996.09
  • Scooby Doo (character)95.9595.95
  • Arm & Hammer95.9395.93
  • Vicks95.6495.64
  • bestbuy.com95.5895.58
  • Best Buy95.4995.49
  • Heinz95.4495.44
  • HP95.3695.36
  • Advil95.2595.25
  • Lowe's95.2495.24
  • Mr. Clean95.2195.21
  • PLANTERS peanuts95.2195.21
  • Dole95.1895.18
  • Halls (cough, cold, & allergy remedies)95.1795.17
  • Swiffer95.1595.15
  • Oral-B95.195.1
  • Dove (chocolate)95.195.1
  • Olympic Games9595
  • Nestlé94.9694.96
  • CHEEZ-IT94.8894.88
  • Amazon Prime Video94.8794.87
  • Target.com94.8394.83
  • The Weather Channel94.7394.73
  • Welch's94.6694.66
  • Aunt Jemima94.694.6
  • Dairy Queen94.5294.52
  • Hefty (trash bags)94.594.5
  • Walmart.com94.4894.48
  • Cheetos94.4394.43
  • Hidden Valley (ranch dressing)94.2794.27
  • iPhone94.1894.18
  • Downy94.1694.16
  • Toyota94.0494.04
  • Will Smith93.9593.95
  • CVS pharmacy93.9393.93
  • Disney+93.8893.88
  • Walgreens (store brand)93.8393.83
  • Vaseline (lip balm)93.8293.82
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  • Lipton93.7893.78
  • History Channel93.7893.78
  • Smucker's93.793.7
  • PBS93.6293.62
  • Tootsie Roll93.693.6
  • Pixar93.693.6
  • Chap Stick93.593.5
  • Subway93.3993.39
  • Gatorade93.2793.27
  • Dwayne "The Rock" Johnson93.1893.18
  • Pepsi-Cola93.1393.13
  • OxiClean93.1193.11
  • Fritos93.0993.09
  • Colgate Total (mouthwash)93.0993.09
  • Mastercard93.0893.08
  • Discovery Channel93.0493.04
  • Fisher-Price9393
  • WIKIPEDIA92.9692.96
  • iPad92.8992.89
  • Dell92.8392.83
  • Tostitos92.8292.82
  • Crest 3D White92.6292.62
  • Listerine92.5692.56
  • Benadryl92.5392.53
  • Chick-fil-A92.5292.52
  • Stephen King92.4592.45
  • Chevrolet92.4192.41
  • Milky Way92.3992.39
  • GE (General Electric)92.3292.32
  • Disney Channel92.2992.29
  • Puffs92.2492.24
  • Nike92.2292.22
  • Hot Wheels92.1992.19
  • Pepperidge Farm92.1192.11
  • LG92.0392.03
  • Wendy's91.9591.95
  • Sprite91.9591.95
  • Honda91.9391.93
  • Olive Garden91.7191.71
  • Frosted Flakes91.6591.65
  • General Mills91.5391.53
  • 20th Century Fox91.4391.43
  • Superman (character)91.3191.31
  • Paramount91.2791.27
  • Bounce (laundry product)91.2391.23
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  • Hulu90.6990.69
  • Adam Sandler90.5190.51
  • McDonald's90.4890.48
  • Toys R Us90.4490.44
  • Dunkin'90.4190.41
  • Del Monte90.490.4
  • Warner Bros.90.3990.39
  • Hunt's90.3590.35
  • Pine-Sol90.3590.35
  • Ford90.3490.34
  • Dreamworks90.2990.29
  • Pledge (cleaner)90.2790.27
  • KFC90.2690.26
  • Costco90.1890.18
  • Scrubbing Bubbles90.1490.14
  • Elton John90.190.1
  • Eggo90.190.1
  • Tic Tac90.0990.09
  • 3 Musketeers90.0890.08
  • Adidas90.0490.04
  • Barnes & Noble Nook90.0490.04
  • Skittles9090
  • Blue Cross Blue Shield89.8589.85
  • PetSmart89.8389.83
  • Gillette89.8289.82
  • Chex Mix89.7889.78
  • Baked! Lay's89.7189.71
  • Hidden Valley89.5789.57
  • Nintendo89.5589.55
  • Dr Pepper89.4189.41
  • Scott (toilet paper)89.489.4
  • Bath & Body Works89.2589.25
  • Colgate 36089.289.2
  • Aleve89.1189.11
  • Pizza Hut89.0589.05
  • Marvel Studios88.9888.98
  • eBay88.9388.93
  • Taco Bell88.9388.93
  • 7-Up88.9288.92
  • Intel88.788.7
  • Ghirardelli88.6788.67
  • Sun-Maid88.6588.65
  • Scott Paper Goods88.688.6
  • Sara Lee88.5388.53
  • Colgate Sensitive88.5288.52
  • Kohl's88.3688.36
  • IHOP88.3388.33
  • Colgate Optic White88.388.3
  • Hallmark Channel88.1688.16
  • Jif88.1588.15
  • Jimmy Dean88.0588.05
  • Google Play88.0488.04
  • Orville Redenbacher's87.9487.94
  • Breyers87.8787.87
  • Gain (laundry product)87.8587.85
  • Clorox Scentiva87.7987.79
  • Cottonelle87.7487.74
  • Hellmann's87.6787.67
  • NBC87.6487.64
  • Keurig87.5487.54
  • Skippy87.587.5
  • Yahoo!87.3887.38
  • Folgers87.2787.27
  • Canon87.2587.25
  • Colgate Max Fresh87.287.2
  • Viacom (Paramount)87.0687.06
  • Green Giant87.0387.03
  • Food Network86.9886.98
  • A186.9786.97
  • YouTube TV86.986.9
  • Kraft (ranch dressing)86.8286.82
  • BOSE86.7986.79
  • Yoplait86.5886.58
  • Burt's Bees (lip balm)86.5186.51
  • Universal86.4986.49
  • Neutrogena86.4186.41
  • IKEA86.3686.36
  • Twizzlers86.3486.34
  • Outback Steakhouse86.3186.31
  • Olay86.2686.26
  • Starburst86.2486.24
  • Oscar Mayer86.2286.22
  • Arm & Hammer (cat litter)86.1286.12
  • SKECHERS85.9885.98
  • Starbucks85.9785.97
  • Harry Potter (character)85.9185.91
  • Red Lobster85.8785.87
  • Great Value (frozen foods)85.7585.75
  • Domino's85.7485.74
  • Quilted Northern85.7185.71
  • CBS85.6785.67
  • The Cheesecake Factory85.6385.63
  • BMW85.6385.63
  • Panera85.5785.57
  • Paul McCartney85.4585.45
  • abc85.485.4
  • Internet Explorer85.3985.39
  • Adele85.3885.38
  • DIGIORNO85.3785.37
  • Great Value (sauces, dressings, & condiments)85.3785.37
  • Animal Planet (tv channel)85.3685.36
  • Burt's Bees85.3485.34
  • Hillshire Farm85.385.3
  • GODIVA85.2885.28
  • Verizon85.2785.27
  • HBO85.2585.25
  • Jelly Belly85.2185.21
  • Great Value (snack foods)85.0885.08
  • Verizon Wireless85.0785.07
  • Arby's84.9984.99
  • Tyson Foods84.9684.96
  • Adobe84.8984.89
  • Petco84.8884.88
  • Blistex84.8684.86
  • Brawny (paper towels)84.884.8
  • AAA Travel84.7884.78
  • Julia Roberts84.7684.76
  • Nickelodeon84.7584.75
  • Frozen84.7384.73
  • Post Cereal84.7284.72
  • Cartoon Network84.7284.72
  • Sam's Club84.7284.72
  • Stouffer's84.6584.65
  • Old Navy84.6384.63
  • Under Armour84.5684.56
  • Pampers (baby wipes)84.4984.49
  • iPod84.2884.28
  • Jennifer Aniston84.2784.27
  • NFL Super Bowl84.2584.25
  • Facebook84.1484.14
  • John Deere84.1184.11
  • Colgate Enamel Health84.184.1
  • Aldi84.0384.03
  • Angel Soft8484
  • Special K83.9883.98
  • Secret (deodorant)83.9483.94
  • Lindt83.8283.82
  • SunChips83.8183.81
  • Burger King83.8183.81
  • JC Penney83.7983.79
  • Smithsonian83.6783.67
  • Cadillac83.5283.52
  • Crest Sensi-Repair83.583.5
  • Robitussin83.583.5
  • Macy's83.4783.47
  • Subaru83.4683.46
  • Crest Sensi-Relief83.4683.46
  • Ore-Ida83.4283.42
  • Kodak83.4283.42
  • Bayer83.3783.37
  • The North Face83.3483.34
  • Mercedes-Benz83.2983.29
  • Leonardo Dicaprio83.2783.27
  • Kingsford (charcoal)83.1483.14
  • Applebee's Neighborhood Grill & Bar83.0983.09
  • Equate (cough, cold, & allergy remedies)83.0883.08
  • Sonic (restaurant)82.9682.96
  • Fanta82.9582.95
  • Johnny Depp82.8982.89
  • State Farm82.8282.82
  • Apple Macbook82.8182.81
  • Old Spice82.5882.58
  • Nutella82.4982.49
  • Barbie82.4782.47
  • AMC82.4682.46
  • Amazon Home Services82.4382.43
  • Converse82.4382.43
  • Scope82.182.1
  • Wonder Woman (character)82.182.1
  • NFL (National Football League)82.0582.05
  • Sensodyne Pronamel81.9581.95
  • Popeye's81.8781.87
  • Whole Foods Market81.8781.87
  • Pampers81.8381.83
  • Wrangler81.8181.81
  • Google Home81.7481.74
  • Staples81.7281.72
  • Reebok81.7181.71
  • Amazon Alexa81.7181.71
  • Sensodyne81.6881.68
  • Peter Pan (peanut butter)81.6881.68
  • Roku81.6881.68
  • New Balance81.5581.55
  • Hot Pockets81.3881.38
  • Serena Williams81.3481.34
  • all (laundry product)81.3381.33
  • Great Value (facial tissue)81.2881.28
  • Huggies (baby wipes)81.2381.23
  • Excedrin81.0581.05
  • Honda Accord8181
  • Chase80.9580.95
  • AriZona Iced Tea80.9480.94
  • Tesla Motors80.9480.94
  • Shout80.8180.81
  • Mucinex80.7580.75
  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
  • Frosted Mini-Wheats80.6980.69
  • Trader Joe's80.6580.65
  • Pinterest80.6480.64
  • Marriott Hotels & Resorts80.6380.63
  • Claritin80.6180.61
  • Snuggle80.5480.54
  • A&E80.5480.54
  • Volkswagen80.4380.43
  • Capital One Rewards80.480.4
  • Dyson80.2780.27
  • Big Bang Theory80.2680.26
  • T.J. Maxx80.2280.22
  • Texas Roadhouse80.180.1
  • Holiday Inn80.0880.08
  • Chili's Bar & Grill80.0180.01
  • Kroger79.9479.94
  • Panasonic79.9179.91
  • DC Comics79.8779.87
  • Nissan79.8579.85
  • Microsoft Surface79.8279.82
  • Simpsons79.7979.79
  • Great Value (bottled water - still)79.7779.77
  • General Motors (GM)79.7779.77
  • Reese Witherspoon79.7279.72
  • Marie Callender's79.779.7
  • Playskool79.779.7
  • Champion Sportswear79.6679.66
  • Snapple79.5679.56
  • Lee79.4579.45
  • Google News79.4479.44
  • 60 Minutes79.3979.39
  • Marriott79.3979.39
  • 7-Eleven79.3779.37
  • Chewy (pet supplies)79.3179.31
  • Great Value (laundry product)79.2779.27
  • Sony / Columbia79.2479.24
  • Ancestry79.1179.11
  • FIVE GUYS79.0979.09
  • Aquafina79.0779.07
  • Dannon79.0579.05
  • Clear Eyes (eye drops)79.0479.04
  • Nestle Pure Life79.0479.04
  • Equate (pain relievers & analgesics)79.0379.03
  • Brita79.0279.02
  • Denny's78.9978.99
  • Dick's Sporting Goods78.9178.91
  • Spotify78.978.9
  • AAA Via Magazine78.8278.82
  • Toyota Camry78.7878.78
  • Huggies78.7478.74
  • Great Value (liquid bleach)78.7178.71
  • Puma78.6778.67
  • Hilton78.5878.58
  • Capital One78.5578.55
  • Ferrari78.5478.54
  • AT&T78.4878.48
  • Dannon/Danone78.4778.47
  • Law And Order: SVU78.3778.37
  • Lexus78.3678.36
  • Motrin IB78.3278.32
  • Visine78.3278.32
  • Little Caesar's78.378.3
  • Firefox78.2978.29
  • Pandora78.2778.27
  • Nerf78.1778.17
  • ABC News77.9477.94
  • Columbia (clothing)77.9177.91
  • Vans (footwear)77.8877.88
  • Slim Jim77.8377.83
  • MLB World Series77.7877.78
  • Coleman (active gear)77.7377.73
  • America's Funniest Home Videos77.7177.71
  • AncestryDNA77.6677.66
  • Mountain Dew77.5677.56
  • Marshall's77.3977.39
  • George Lucas77.3477.34
  • Nintendo Switch77.3377.33
  • Formula 40977.2377.23
  • Jaguar (car)77.2177.21
  • Bon Jovi77.277.2
  • Cadbury77.1177.11
  • Reader's Digest77.0477.04
  • Porsche76.9976.99
  • IBM76.8976.89
  • Discover Card76.8976.89
  • Ragu76.7376.73
  • MLB (Major League Baseball)76.6176.61
  • Buffalo Wild Wings76.5576.55
  • LeapFrog76.5476.54
  • The Wizarding World of Harry Potter76.5276.52
  • Purex (laundry product)76.3876.38
  • Little Tikes76.3776.37
  • Paramount+76.3176.31
  • HGTV76.2876.28
  • AT&T Wireless76.276.2
  • Mark Wahlberg76.1976.19
  • Sears76.1276.12
  • Super Target76.0876.08
  • Lady Gaga76.0776.07
  • Safari (browser)76.0476.04
  • Meryl Streep76.0376.03
  • discovery+76.0176.01
  • GEICO75.8275.82
  • Papa John's75.7875.78
  • Audi75.6475.64
  • Degree Women75.5875.58
  • Kindle Fire75.5275.52
  • CBS News75.4875.48
  • Igloo (coolers)75.4775.47
  • Delta Air Lines75.4675.46
  • Miracle Whip75.3975.39
  • Scott (baby wipes)75.3975.39
  • Aqua-Fresh75.2975.29
  • Bertolli75.2875.28
  • L'Oréal75.2675.26
  • Fitbit75.2475.24
  • Always (feminine hygiene)75.2275.22
  • American Express75.275.2
  • Pampers Easy Ups75.1575.15
  • Dickie's75.1475.14
  • Life Cereal74.9674.96
  • Zillow (real estate)74.974.9
  • TLC (tv channel)74.8974.89
  • Equate (beauty supplies)74.8474.84
  • Melissa McCarthy74.8474.84
  • Maxwell House74.874.8
  • Liquid Plumr74.7974.79
  • Chobani (greek yogurt)74.6674.66
  • CSI74.6474.64
  • Ben Stiller74.6174.61
  • Hyundai74.5474.54
  • Tyler Perry74.5274.52
  • HBO Max74.5274.52
  • Ross74.4574.45
  • ESPN74.4574.45
  • Taylor Swift74.4374.43
  • Chipotle74.4274.42
  • J.K. Rowling74.4174.41
  • Longhorn Steakhouse74.3974.39
  • Sensodyne Repair & Protect74.3974.39
  • Southwest Airlines74.3874.38
  • Theraflu74.3574.35
  • Uber74.2374.23
  • Samsung Galaxy Tab74.1974.19
  • Wish-Bone74.1974.19
  • Toshiba74.1874.18
  • Volvo74.1674.16
  • BBC74.1374.13
  • Timberland74.0974.09
  • Better Homes And Gardens74.0974.09
  • Playstation 474.0174.01
  • Mazda73.8773.87
  • Activia73.7673.76
  • TIME Magazine73.7473.74
  • AT&T Internet73.7173.71
  • T.G.I. Friday's73.5973.59
  • Brad Pitt73.5573.55
  • DASANI73.5173.51
  • American Airlines73.4773.47
  • Hulu Live73.2473.24
  • YETI (active gear)73.2273.22
  • Nestea73.1873.18
  • USA Network73.1373.13
  • Birds Eye73.0973.09
  • Cameron Diaz73.0373.03
  • DC Entertainment73.0373.03
  • Courtyard by Marriott73.0273.02
  • T-Mobile72.9672.96
  • Xbox72.8972.89
  • Jeep Grand Cherokee72.8672.86
  • GoGurt72.8572.85
  • Totino's72.8372.83
  • Huggies Pull-Ups72.7772.77
  • Nike Running72.7772.77
  • Yahoo! Answers72.6472.64
  • Tampax72.672.6
  • Carhartt72.5372.53
  • Ball Park (frozen foods)72.4572.45
  • Woolite72.4572.45
  • Tina Fey72.472.4
  • Fiji Water72.3972.39
  • Smartfood72.3672.36
  • GLACÉAU smartwater72.3272.32
  • Zyrtec72.2672.26
  • Sting (artist)72.1272.12
  • Kellogg's Nutri-Grain72.172.1
  • Instagram72.0872.08
  • Caterpillar72.0472.04
  • TBS72.0372.03
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  • The Capital Grille50.1850.18
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  • Xtra49.7949.79
  • Saturday Night Football49.7749.77
  • Newsweek49.7349.73
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  • The Week49.549.5
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  • Speak for Yourself49.4249.42
  • Skyy Vodka49.4249.42
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  • Almay49.3849.38
  • U.S. Open (tennis)49.3449.34
  • Smithwick's Irish Ale49.3349.33
  • E & J Brandy49.3249.32
  • Twisted Tea49.3149.31
  • Metro by T-Mobile49.3149.31
  • Scouting49.2949.29
  • Hendrick's49.249.2
  • HTC49.1749.17
  • BON V!V Spiked Seltzer49.1649.16
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  • Newcastle Brown Ale49.0949.09
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  • Alec Baldwin49.0349.03
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  • Coors48.3948.39
  • O.B. Feminine Hygiene48.3848.38
  • InterContinental Hotels48.3748.37
  • J. Mendel48.2848.28
  • Better Call Saul48.2848.28
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  • Park Inn by Radisson Hotels48.2648.26
  • Remy Martin48.2148.21
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  • AT&T TV48.1648.16
  • Windstream (telecom provider)48.1648.16
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  • Fox Sports 1 (FS1)47.8647.86
  • Kristen Stewart47.8547.85
  • Guideposts47.8547.85
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  • Kia Optima47.7847.78
  • Graco47.7647.76
  • New York Times Magazine47.7547.75
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  • Undisputed47.5947.59
  • Compass (real estate)47.5647.56
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  • el Jimador47.3947.39
  • bloomingdale's47.3647.36
  • Nike Golf47.3347.33
  • Patch.com47.3147.31
  • Saucony47.347.3
  • House Beautiful47.2947.29
  • Coachella Valley Music & Arts Festival47.2947.29
  • CMT47.2447.24
  • Captain Morgan Cannon Blast47.2447.24
  • DISH (tv provider)47.247.2
  • Perrier flavored47.1547.15
  • Four Peaks47.1547.15
  • Tim Hortons47.1347.13
  • Merrill Lynch47.1247.12
  • Ameritrade.com47.147.1
  • Phil Mickelson47.147.1
  • Bar Louie47.0547.05
  • Henry's Hard Sodas46.9646.96
  • Hitachi46.9546.95
  • Buchanan's46.9446.94
  • Nine West46.9146.91
  • Yellow Tail46.7946.79
  • Goodnites46.7846.78
  • Eight O'Clock46.7446.74
  • Hyundai Santa Fe46.7246.72
  • Don Julio46.6846.68
  • Plenti (rewards program)46.6246.62
  • WE tv46.646.6
  • League of Legends Championship Series46.646.6
  • Jones New York46.5246.52
  • Breckenridge46.4746.47
  • LaCroix46.4446.44
  • Rack Room Shoes46.4346.43
  • Volkswagen Passat46.4146.41
  • Shock Top46.3946.39
  • Hollister46.3546.35
  • SUPERVALU46.3446.34
  • Condé Nast Traveler46.346.3
  • Bleacher Report46.2446.24
  • Meijer46.2446.24
  • Lucky Brand Jeans46.2346.23
  • The Kraken Black Spiced Rum46.2246.22
  • Sterling Vineyards46.2246.22
  • American Rifleman46.2246.22
  • Sanyo46.2246.22
  • Modelo Especial46.2146.21
  • Bahama Breeze46.246.2
  • Coors Light46.1346.13
  • Top Job (liquid bleach)46.146.1
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  • DAZN46.0946.09
  • Peligroso Tequila46.0246.02
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  • BlackBerry45.8945.89
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  • Poland Spring Sparkling45.8245.82
  • The Movie Channel45.8145.81
  • St. Regis Hotels45.845.8
  • Mike & Molly45.7845.78
  • Architectural Digest45.7645.76
  • ZipRealty45.7145.71
  • L.e.i.45.6545.65
  • Abercrombie & Fitch45.6345.63
  • Men's Fitness45.6245.62
  • GoDaddy45.6145.61
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  • FAGE45.5445.54
  • Motel 645.5245.52
  • Scandal45.4945.49
  • Winn Dixie45.4445.44
  • TNT (delivery services)45.4445.44
  • PNC Bank45.4345.43
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  • Miller High Life45.4245.42
  • Nutrisystem45.445.4
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  • WellPoint45.3545.35
  • Orbitz.com45.3345.33
  • Miller Lite45.2345.23
  • Francis Ford Coppola Winery45.1745.17
  • Berkshire Hathaway Home Services45.1645.16
  • Saks Fifth Avenue44.9844.98
  • StyleList44.9644.96
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  • White House Black Market44.9444.94
  • VH144.9444.94
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  • Thermador44.944.9
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  • White Claw Hard Seltzer44.7544.75
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  • Medco44.6744.67
  • Jimmy Kimmel Live44.6444.64
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  • Dynamo44.4944.49
  • Travelers (insurance)44.4944.49
  • New York Magazine44.4544.45
  • Hy-Vee44.4244.42
  • J. Crew44.3444.34
  • Alcatel-Lucent44.3444.34
  • Logo (tv channel)44.2844.28
  • Drake44.2644.26
  • UFC (Ultimate Fighting Championship)44.2344.23
  • Fruit2O44.2144.21
  • Super 844.1844.18
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  • Elle Décor43.7943.79
  • Sundance Channel43.7943.79
  • ETRADE.com43.7743.77
  • Liz Claiborne43.7343.73
  • Blue Apron43.6843.68
  • The Economist43.6643.66
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  • Ciroc43.6343.63
  • United Mileage Plus43.6243.62
  • The Herd43.6143.61
  • Tumi43.6143.61
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  • The Glenlivet43.5743.57
  • Frontier (charcoal)43.5643.56
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  • TaskRabbit43.3543.35
  • Cloralen (liquid bleach)43.3543.35
  • Life in Pieces43.3443.34
  • Cricket Wireless43.3143.31
  • REDDS43.2943.29
  • Burning Man (event)43.243.2
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  • Jerry Bruckheimer43.1243.12
  • Trulia.com (real estate)43.0143.01
  • Le Meridien4343
  • Chivas Regal42.9442.94
  • BCBG42.8942.89
  • PLAYBOY42.8842.88
  • Ever Clean (cat litter)42.7942.79
  • Howard Johnson Hotels42.7642.76
  • Ryan Seacrest42.7642.76
  • Van Heusen42.7542.75
  • Freedent42.6942.69
  • RE/MAX42.6342.63
  • Citizens Bank42.6342.63
  • OWN42.6242.62
  • Time Warner Cable42.5642.56
  • Christie's Real Estate42.5342.53
  • Sling TV42.4842.48
  • SunTrust42.4542.45
  • New Amsterdam Gin42.4442.44
  • Lollapalooza (event)42.4142.41
  • Ketel One Vodka42.3942.39
  • NBA G League42.2942.29
  • Bombay Sapphire42.1642.16
  • Siemens42.1542.15
  • Baymont Inn & Suites42.1342.13
  • Rustler42.0742.07
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  • Ann Taylor41.8941.89
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  • Kona41.7141.71
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  • Anderson Cooper 36041.7141.71
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  • Jagermeister41.6341.63
  • TD Bank41.6341.63
  • Crabtree & Evelyn (beauty)41.6141.61
  • Boost41.5141.51
  • Johnnie Walker Blue41.4941.49
  • Bud Light Mixx Tails41.4241.42
  • MovieFone41.441.4
  • Sports Nation41.3141.31
  • PGA (Professional Golfers' Association)41.2941.29
  • E! (tv channel)41.1941.19
  • Pinnacle Vodka41.1541.15
  • Southern Comfort41.0241.02
  • Bergdorf Goodman40.9440.94
  • Barneys New York40.9240.92
  • Boys' Life40.8940.89
  • Dos Equis40.7840.78
  • Complex Media40.7840.78
  • Consumer Cellular40.7840.78
  • Sotheby's International Realty40.7640.76
  • Diesel (fashion)40.7640.76
  • Michelob Ultra40.6740.67
  • Ban40.6640.66
  • MSNNews.com40.5240.52
  • Chico's40.5240.52
  • Travelodge40.5140.51
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  • Hotwire.com40.3340.33
  • Johnnie Walker40.340.3
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  • Windermere40.240.2
  • WWE (World Wrestling Entertainment)40.1640.16
  • Floyd Mayweather Jr.40.1540.15
  • Seagram's 7 Crown40.1540.15
  • MARTHA STEWART Living40.0940.09
  • Neiman Marcus40.0740.07
  • bon appétit40.0740.07
  • Seagram's Gin39.9539.95
  • Ericsson39.9539.95
  • Pacifico39.9239.92
  • Econo Lodge39.9139.91
  • Buick Enclave39.8739.87
  • Svedka Vodka39.8639.86
  • Redhook39.8339.83
  • Photobucket39.8239.82
  • Tena (adult diapers)39.7639.76
  • Justin Bieber39.7539.75
  • AOL39.6339.63
  • Keller Williams (real estate)39.6239.62
  • Redd's Wicked Ale39.6239.62
  • Bloomberg News39.5239.52
  • Surf (laundry product)39.4939.49
  • DeKuyper39.4739.47
  • CNE (Condé Nast Entertainment)39.4639.46
  • Ally Bank39.3939.39
  • Mark Burnett39.3639.36
  • Howard Stern39.3539.35
  • Heineken Light39.1839.18
  • Amy Schumer39.139.1
  • Corona Hard Seltzer39.0939.09
  • Periscope (mobile app)38.9938.99
  • Paul Masson Brandy38.7238.72
  • Sierra Nevada38.7238.72
  • Truly Hard Seltzer38.738.7
  • The Style Network38.6538.65
  • Mike & Mike38.5838.58
  • New Amsterdam Vodka38.5638.56
  • Smirnoff Seltzer38.5138.51
  • Formula 138.4638.46
  • Veep38.3738.37
  • Juicy Couture38.3338.33
  • Conoco38.3238.32
  • Lil Wayne38.1638.16
  • Lord & Taylor38.1538.15
  • Bloomberg BusinessWeek38.1338.13
  • C-Span37.8737.87
  • Portal from Facebook37.8737.87
  • The Late Show with Stephen Colbert37.837.8
  • SportsIllustrated.com37.7337.73
  • VANITY FAIR37.6337.63
  • Bud Light 'Rita37.5537.55
  • Portlandia37.237.2
  • COSMOPOLITAN37.1937.19
  • Busch37.1437.14
  • The Atlantic36.8736.87
  • Tony Awards36.8236.82
  • Coldwell Banker36.7136.71
  • Finlandia36.6736.67
  • Ask.com36.6436.64
  • MLS (Major League Soccer)36.4636.46
  • Fred Meyer36.3936.39
  • DirectTV Stream36.3336.33
  • Jay-Z36.2336.23
  • Miller Genuine Draft (MGD)36.1436.14
  • Perry Ellis36.0636.06
  • Marcal35.9435.94
  • Tanqueray35.8735.87
  • US Cellular35.8435.84
  • 2 Broke Girls35.7935.79
  • Madam Secretary35.7835.78
  • Fujitsu35.7735.77
  • CenturyLink35.7635.76
  • Cosmopolitan Hotel35.6835.68
  • Quantico (tv show)35.6235.62
  • Rockstar (energy drink)35.4835.48
  • Kanye West35.4435.44
  • ERA (real estate)35.4135.41
  • ARCO35.3835.38
  • ING35.2535.25
  • Us Weekly35.1835.18
  • Jenny Craig diet35.1735.17
  • Noom3535
  • Pabst Blue Ribbon34.8534.85
  • Amazing Race34.7934.79
  • Survivor34.5534.55
  • Telemundo34.4234.42
  • Four Loko34.3834.38
  • Black Velvet34.3734.37
  • A&P34.1934.19
  • Kim Kardashian34.1234.12
  • Turner Sports33.7633.76
  • Spirit Airlines33.7333.73
  • seventeen33.7333.73
  • Fubo TV33.4233.42
  • Talbots33.333.3
  • Kyocera33.2233.22
  • Dewar's33.0833.08
  • Full Throttle (energy drink)33.0533.05
  • Sauza33.0433.04
  • Bud Light Seltzer32.9532.95
  • Kate Moss32.8132.81
  • Nokia Siemens32.7932.79
  • Huffingtonpost.com32.7932.79
  • House of Cards32.6532.65
  • Arrested Development32.6332.63
  • Midwest Living32.4132.41
  • Frontier Airlines32.0832.08
  • Gisele Bündchen32.0332.03
  • O, THE OPRAH MAGAZINE3232
  • W (magazine)31.8531.85
  • GQ31.831.8
  • ESPN DEPORTES31.731.7
  • Syngenta31.731.7
  • Tecate31.6931.69
  • Philo (TV subscription & streaming service)31.6731.67
  • TUMBLR31.4731.47
  • Morning Joe31.1431.14
  • Inc. (magazine)31.0931.09
  • AIG (insurance)30.7930.79
  • Sean "Diddy" Combs30.630.6
  • Empire (tv show)30.5630.56
  • ELLE30.4730.47
  • Labatt Blue30.4230.42
  • The Situation Room with Wolf Blitzer30.3830.38
  • Canadian Mist30.1630.16
  • Univision29.9829.98
  • RBC Bank29.7929.79
  • Natural Light29.7229.72
  • MySpace29.6529.65
  • Pretty Little Liars29.6429.64
  • Golf Channel29.3629.36
  • Amway29.2529.25
  • Kendall Jenner29.1529.15
  • Esquire28.9928.99
  • allure28.9528.95
  • marie claire28.4528.45
  • World of Warcraft - BlizzCon (tournament)28.4428.44
  • Beck's28.328.3
  • Tennis Channel28.1928.19
  • Bud Ice27.3827.38
  • Matt Lauer27.3427.34
  • Kylie Jenner27.2227.22
  • The Rachel Maddow Show27.1227.12
  • Cox Communication27.127.1
  • Frontier Communications26.9326.93
  • Megyn Kelly26.5526.55
  • Flickr from Yahoo!25.0525.05
  • Tony Robbins24.9524.95
  • Silicon Valley24.9524.95
  • The Bachelorette24.6224.62
  • Keeping Up with the Kardashians24.5324.53
  • Khloe Kardashian Odom24.0124.01
  • Icehouse23.9623.96
  • Gordon's Gin23.9523.95
  • Knights Inn23.823.8
  • The Bachelor23.5823.58
  • Natural Ice23.5123.51
  • Glenn Beck23.3923.39
  • GOLF MAGAZINE23.1923.19
  • MAXIM23.1723.17