Why I chose BERA by Jim Stengel
Brand tracking and quarterly reports look backward and only tell you how you did. Now there’s a better way to understand customer sentiment and motivation and how to translate that understanding into winning business decisions.
If you compare traditional paper maps to GPS like Waze, you understand how both help you move forward but only one makes sure you don't ever need to go backward, that's BERA.
BERA bridges marketing and finance to create a company snapshot that is both deeply granular and widely comprehensive. You not only track brand momentum, but make business decisions informed by a sharp predictive understanding of where your brand needs to go.
Brand leaders and finance teams use BERA to deep dive into changes in brand equity—comparing their brand performance over time by segment, geos, competitors, and even against admirable external brands.
BERA returns actionable insights and predictive intelligence to guide the decisions that lead to proven brand performance and business value.
For years, marketers have struggled to connect brand investment to business outcomes. Consequently, business leaders have been forced to play a guessing game based on incomplete, out of date data.
So we developed the world’s only predictive brand technology; the breakthrough you need to build brand equity, accelerate revenue growth, and drive enterprise value.
CEO and Founder
Chief Strategy Officer
Chief Marketing Officer
Chief Product Officer
Chief Technology Officer
SVP of Sales
Head of BERA Academy and Advisory
Head of Data Science and Analytics
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