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How to use brand positioning to carve out a competitive edge

  • Content: Article
  • Date: 21 September 2022

What makes your brand unique? Why do you believe it stands out against the tens, hundreds, even thousands of options out there? You may have all the right answers to this question, but if you don’t have a compelling brand positioning that helps connect those dots for consumers, well, your efforts (and investments) may fall flat. 

What is brand positioning?

There are many different definitions of “brand positioning” out there, but they all mention that positioning is driven by how consumers perceive your brand and the place it has in their minds and day-to-day lives. Specifically, brand position connects your company’s competitive edge – whether that be product, service, price, accessibility, or another differentiator – and your consumer.

To build the right brand positioning and overarching brand strategy, you need to fully gauge what your brand means to consumers and how that may differ from how you want your brand to be known. You can use a combination of art and science, informed by granular data, you can set a strong vision built around: 

- Your brand purpose

- Customer interactions and past experiences

- Emotional connection and loyalty

- Product perception 

- Pricing and promotional strategy

- Marketing voice and messaging resonance

- Product availability and accessibility

Why is brand positioning important?

Thanks to the internet, we have instant access to an endless supply of information. Consumers can discover new brands, quickly compare prices, customize experiences, and find products that meet their unique needs and expectations. All they need to do is simply tap a screen or click a mouse.

Your brand is floating in this digital deluge and strong brand positioning is what helps it rise to the top. You can better resonate and forge meaningful connections with these consumers when you can match what makes your brand and products unique and effectively communicate those differentiators to the right audience. As a result, you’re not just driving top-of-funnel brand awareness, you’re driving engagement, encouraging product discovery and consideration, and forging a path to long-term loyalty.

What are the tangible business impacts of solid brand positioning?

You can realize significant value for the business when you can match consumers’ perceptions of your brand with how you want to show up in consumers’ minds (and hearts). The top three value drivers include:

Emotional Connection: The most effective brands build meaningful communities, create incredible experiences, galvanize change, and resonate with their consumers and employees in intimate and emotional ways. They’re proving through tangible actions that their mission statements make an impact. For example, Salesforce didn’t rise to the top of the tech world simply because it had great software. Marc Benioff and his fellow co-CEOs rallied around a bigger (and yes, more emotional) mission that illustrated how the company aimed to make a bigger, more positive impact on humanity.

Brand positioning clarifies what resonates with your customers on an emotional, functional, and experiential level, providing you with the insights and tools you need to build stronger and lasting bonds with the people that matter.

Brand Equity: One of the most challenging things about brand equity is that it’s constantly changing. Your standing in the heart and mind of an individual consumer could change significantly after a single experience. It also can change based on the larger context of what is happening in the consumer’s life. On a much broader scale, brand equity can vary by geography, age, gender, and of course, by year.

But brand equity offers a glimpse into consumers’ interactions with your brand and ultimately, how they see you stack up against direct and indirect competitors. You can use brand equity to gauge whether your brand positioning is resonating and likewise, you can refine and improve your positioning to improve equity among specific audiences and markets.

Growth: You need to understand both where you are and where you are heading to scale your business effectively.  You can analyze your current brand position to assess which aspects of your brand are or are not resonating with customers and make adjustments accordingly. Real-time consumer insights can provide the foundation you need to design your path forward and, most of all, predict how these actions can impact the future perception of your brand.

Does brand positioning tie to brand values?

The short answer is yes! More and more consumers (especially those Gen Zers) say they want to do business with brands that align with their core values. When companies are able to unlock that brand purpose and tie it to their positioning and competitive differentiation, they can also unlock customer loyalty and revenue.

Consider this: nearly half (47%) of consumers have been disappointed with a brand’s positions on social issues, according to McKinsey, and 17% of this group said they would never return to that brand again.

That’s why your brand positioning should be developed from your core purpose: your company’s reason for being. This is a strong foundation that can (and should) inform everything your business is: your values, your culture, and your vision. Moreover, it should inform everything your business does: your product development, your customer experiences, your approach to community building, and more.

What are the risks of poor brand positioning?

Some companies develop their brand positionings based solely on where they want to go. They hire strategy firms that conduct annual audience surveys and sporadic customer panels that may or may not be designed to validate their decisions. But if your brand positioning is based on aspirations and gut feel, and not grounded in the actual expectations and needs of your audience, there is a high likelihood that you will miss the mark with the audience you’re trying to reach.

Brand positioning should be validated by data and insights. It should be built using a multivariate model to help you assess impact or importance, incorporate the measure of headroom for growth, and limit how far an element can be from a brand’s existing perception in the market. Otherwise, you’re not getting the full scope of how your business can grow and resonate long-term if you continue to leverage that brand positioning.

How do we start assessing and improving our brand positioning?

For some brands, assessing and improving brand positioning can set a firm foundation for their future. It can be what sustains the business and sets it on a path to long-term differentiation and profitability.

BERA helps businesses go beyond qualitative research and guesswork by taking billions of consumer data points across 4,000+ brands and delivering insights across 100+ metrics. Pairing real-time insights and AI technology with eight-plus years of historical data, BERA offers the foundation businesses need to develop a winning brand positioning strategy.

Specifically, the BERA Score distills brand-building data points into one – offering a unified view of how your brand is connecting with customers, where it’s connecting, and with whom. Schedule a BERA demo today to discover the actions you need to take to bring your brand positioning to the next level.

BERA Score
  • Amazon.com99.6799.67
  • M&M's99.4799.47
  • Google99.3999.39
  • Oreo99.2299.22
  • Reese's99.0699.06
  • Hershey's99.0199.01
  • Clorox98.9798.97
  • Clorox (liquid bleach)98.998.9
  • Clorox (laundry product)98.8498.84
  • Crayola98.6498.64
  • Lysol98.5198.51
  • Crest98.4198.41
  • Google Chrome98.4198.41
  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
  • Kleenex98.1898.18
  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
  • Bounty Paper Towels98.0698.06
  • Crest Pro-Health (toothpaste)97.9397.93
  • LEGO97.8497.84
  • Tylenol97.6897.68
  • Snickers97.6597.65
  • Looney Tunes (characters)97.6197.61
  • Tide97.5497.54
  • Dove (personal care)97.5397.53
  • Lay's97.5197.51
  • Kraft97.4697.46
  • Kit Kat97.4497.44
  • Quaker Oats97.497.4
  • Colgate97.2397.23
  • Charmin97.1997.19
  • McCormick (spices)97.0297.02
  • FedEx/Federal Express96.9596.95
  • Cheerios96.9496.94
  • NATIONAL GEOGRAPHIC96.9496.94
  • Walmart96.9296.92
  • Campbell's96.9296.92
  • Doritos96.9196.91
  • Home Depot96.8796.87
  • Crest Pro Health (mouthwash)96.7696.76
  • Kellogg's96.7396.73
  • The Flintstones (characters)96.5896.58
  • Coca-Cola96.4696.46
  • Twix96.4396.43
  • Colgate Total (toothpaste)96.4296.42
  • Levi's96.4196.41
  • SONY96.3796.37
  • Apple96.1996.19
  • Glad (trash bags)96.1796.17
  • Pringles96.1496.14
  • Tom Hanks96.196.1
  • Target96.0996.09
  • Scooby Doo (character)95.9595.95
  • Arm & Hammer95.9395.93
  • Vicks95.6495.64
  • bestbuy.com95.5895.58
  • Best Buy95.4995.49
  • Heinz95.4495.44
  • HP95.3695.36
  • Advil95.2595.25
  • Lowe's95.2495.24
  • Mr. Clean95.2195.21
  • PLANTERS peanuts95.2195.21
  • Dole95.1895.18
  • Halls (cough, cold, & allergy remedies)95.1795.17
  • Swiffer95.1595.15
  • Oral-B95.195.1
  • Dove (chocolate)95.195.1
  • Olympic Games9595
  • Nestlé94.9694.96
  • CHEEZ-IT94.8894.88
  • Amazon Prime Video94.8794.87
  • Target.com94.8394.83
  • The Weather Channel94.7394.73
  • Welch's94.6694.66
  • Aunt Jemima94.694.6
  • Dairy Queen94.5294.52
  • Hefty (trash bags)94.594.5
  • Walmart.com94.4894.48
  • Cheetos94.4394.43
  • Hidden Valley (ranch dressing)94.2794.27
  • iPhone94.1894.18
  • Downy94.1694.16
  • Toyota94.0494.04
  • Will Smith93.9593.95
  • CVS pharmacy93.9393.93
  • Disney+93.8893.88
  • Walgreens (store brand)93.8393.83
  • Vaseline (lip balm)93.8293.82
  • Life Savers (candy)93.7993.79
  • Lipton93.7893.78
  • History Channel93.7893.78
  • Smucker's93.793.7
  • PBS93.6293.62
  • Tootsie Roll93.693.6
  • Pixar93.693.6
  • Chap Stick93.593.5
  • Subway93.3993.39
  • Gatorade93.2793.27
  • Dwayne "The Rock" Johnson93.1893.18
  • Pepsi-Cola93.1393.13
  • OxiClean93.1193.11
  • Fritos93.0993.09
  • Colgate Total (mouthwash)93.0993.09
  • Mastercard93.0893.08
  • Discovery Channel93.0493.04
  • Fisher-Price9393
  • WIKIPEDIA92.9692.96
  • iPad92.8992.89
  • Dell92.8392.83
  • Tostitos92.8292.82
  • Crest 3D White92.6292.62
  • Listerine92.5692.56
  • Benadryl92.5392.53
  • Chick-fil-A92.5292.52
  • Stephen King92.4592.45
  • Chevrolet92.4192.41
  • Milky Way92.3992.39
  • GE (General Electric)92.3292.32
  • Disney Channel92.2992.29
  • Puffs92.2492.24
  • Nike92.2292.22
  • Hot Wheels92.1992.19
  • Pepperidge Farm92.1192.11
  • LG92.0392.03
  • Wendy's91.9591.95
  • Sprite91.9591.95
  • Honda91.9391.93
  • Olive Garden91.7191.71
  • Frosted Flakes91.6591.65
  • General Mills91.5391.53
  • 20th Century Fox91.4391.43
  • Superman (character)91.3191.31
  • Paramount91.2791.27
  • Bounce (laundry product)91.2391.23
  • Batman (character)91.0291.02
  • Hulu90.6990.69
  • Adam Sandler90.5190.51
  • McDonald's90.4890.48
  • Toys R Us90.4490.44
  • Dunkin'90.4190.41
  • Del Monte90.490.4
  • Warner Bros.90.3990.39
  • Hunt's90.3590.35
  • Pine-Sol90.3590.35
  • Ford90.3490.34
  • Dreamworks90.2990.29
  • Pledge (cleaner)90.2790.27
  • KFC90.2690.26
  • Costco90.1890.18
  • Scrubbing Bubbles90.1490.14
  • Elton John90.190.1
  • Eggo90.190.1
  • Tic Tac90.0990.09
  • 3 Musketeers90.0890.08
  • Adidas90.0490.04
  • Barnes & Noble Nook90.0490.04
  • Skittles9090
  • Blue Cross Blue Shield89.8589.85
  • PetSmart89.8389.83
  • Gillette89.8289.82
  • Chex Mix89.7889.78
  • Baked! Lay's89.7189.71
  • Hidden Valley89.5789.57
  • Nintendo89.5589.55
  • Dr Pepper89.4189.41
  • Scott (toilet paper)89.489.4
  • Bath & Body Works89.2589.25
  • Colgate 36089.289.2
  • Aleve89.1189.11
  • Pizza Hut89.0589.05
  • Marvel Studios88.9888.98
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  • 7-Up88.9288.92
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  • Sun-Maid88.6588.65
  • Scott Paper Goods88.688.6
  • Sara Lee88.5388.53
  • Colgate Sensitive88.5288.52
  • Kohl's88.3688.36
  • IHOP88.3388.33
  • Colgate Optic White88.388.3
  • Hallmark Channel88.1688.16
  • Jif88.1588.15
  • Jimmy Dean88.0588.05
  • Google Play88.0488.04
  • Orville Redenbacher's87.9487.94
  • Breyers87.8787.87
  • Gain (laundry product)87.8587.85
  • Clorox Scentiva87.7987.79
  • Cottonelle87.7487.74
  • Hellmann's87.6787.67
  • NBC87.6487.64
  • Keurig87.5487.54
  • Skippy87.587.5
  • Yahoo!87.3887.38
  • Folgers87.2787.27
  • Canon87.2587.25
  • Colgate Max Fresh87.287.2
  • Viacom (Paramount)87.0687.06
  • Green Giant87.0387.03
  • Food Network86.9886.98
  • A186.9786.97
  • YouTube TV86.986.9
  • Kraft (ranch dressing)86.8286.82
  • BOSE86.7986.79
  • Yoplait86.5886.58
  • Burt's Bees (lip balm)86.5186.51
  • Universal86.4986.49
  • Neutrogena86.4186.41
  • IKEA86.3686.36
  • Twizzlers86.3486.34
  • Outback Steakhouse86.3186.31
  • Olay86.2686.26
  • Starburst86.2486.24
  • Oscar Mayer86.2286.22
  • Arm & Hammer (cat litter)86.1286.12
  • SKECHERS85.9885.98
  • Starbucks85.9785.97
  • Harry Potter (character)85.9185.91
  • Red Lobster85.8785.87
  • Great Value (frozen foods)85.7585.75
  • Domino's85.7485.74
  • Quilted Northern85.7185.71
  • CBS85.6785.67
  • The Cheesecake Factory85.6385.63
  • BMW85.6385.63
  • Panera85.5785.57
  • Paul McCartney85.4585.45
  • abc85.485.4
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  • Adele85.3885.38
  • DIGIORNO85.3785.37
  • Great Value (sauces, dressings, & condiments)85.3785.37
  • Animal Planet (tv channel)85.3685.36
  • Burt's Bees85.3485.34
  • Hillshire Farm85.385.3
  • GODIVA85.2885.28
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  • HBO85.2585.25
  • Jelly Belly85.2185.21
  • Great Value (snack foods)85.0885.08
  • Verizon Wireless85.0785.07
  • Arby's84.9984.99
  • Tyson Foods84.9684.96
  • Adobe84.8984.89
  • Petco84.8884.88
  • Blistex84.8684.86
  • Brawny (paper towels)84.884.8
  • AAA Travel84.7884.78
  • Julia Roberts84.7684.76
  • Nickelodeon84.7584.75
  • Frozen84.7384.73
  • Post Cereal84.7284.72
  • Cartoon Network84.7284.72
  • Sam's Club84.7284.72
  • Stouffer's84.6584.65
  • Old Navy84.6384.63
  • Under Armour84.5684.56
  • Pampers (baby wipes)84.4984.49
  • iPod84.2884.28
  • Jennifer Aniston84.2784.27
  • NFL Super Bowl84.2584.25
  • Facebook84.1484.14
  • John Deere84.1184.11
  • Colgate Enamel Health84.184.1
  • Aldi84.0384.03
  • Angel Soft8484
  • Special K83.9883.98
  • Secret (deodorant)83.9483.94
  • Lindt83.8283.82
  • SunChips83.8183.81
  • Burger King83.8183.81
  • JC Penney83.7983.79
  • Smithsonian83.6783.67
  • Cadillac83.5283.52
  • Crest Sensi-Repair83.583.5
  • Robitussin83.583.5
  • Macy's83.4783.47
  • Subaru83.4683.46
  • Crest Sensi-Relief83.4683.46
  • Ore-Ida83.4283.42
  • Kodak83.4283.42
  • Bayer83.3783.37
  • The North Face83.3483.34
  • Mercedes-Benz83.2983.29
  • Leonardo Dicaprio83.2783.27
  • Kingsford (charcoal)83.1483.14
  • Applebee's Neighborhood Grill & Bar83.0983.09
  • Equate (cough, cold, & allergy remedies)83.0883.08
  • Sonic (restaurant)82.9682.96
  • Fanta82.9582.95
  • Johnny Depp82.8982.89
  • State Farm82.8282.82
  • Apple Macbook82.8182.81
  • Old Spice82.5882.58
  • Nutella82.4982.49
  • Barbie82.4782.47
  • AMC82.4682.46
  • Amazon Home Services82.4382.43
  • Converse82.4382.43
  • Scope82.182.1
  • Wonder Woman (character)82.182.1
  • NFL (National Football League)82.0582.05
  • Sensodyne Pronamel81.9581.95
  • Popeye's81.8781.87
  • Whole Foods Market81.8781.87
  • Pampers81.8381.83
  • Wrangler81.8181.81
  • Google Home81.7481.74
  • Staples81.7281.72
  • Reebok81.7181.71
  • Amazon Alexa81.7181.71
  • Sensodyne81.6881.68
  • Peter Pan (peanut butter)81.6881.68
  • Roku81.6881.68
  • New Balance81.5581.55
  • Hot Pockets81.3881.38
  • Serena Williams81.3481.34
  • all (laundry product)81.3381.33
  • Great Value (facial tissue)81.2881.28
  • Huggies (baby wipes)81.2381.23
  • Excedrin81.0581.05
  • Honda Accord8181
  • Chase80.9580.95
  • AriZona Iced Tea80.9480.94
  • Tesla Motors80.9480.94
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  • Mucinex80.7580.75
  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
  • Frosted Mini-Wheats80.6980.69
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  • Pinterest80.6480.64
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  • A&E80.5480.54
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  • Great Value (bottled water - still)79.7779.77
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  • Reese Witherspoon79.7279.72
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  • Lee79.4579.45
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  • 7-Eleven79.3779.37
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  • Brita79.0279.02
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  • Spotify78.978.9
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  • Toyota Camry78.7878.78
  • Huggies78.7478.74
  • Great Value (liquid bleach)78.7178.71
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  • Ferrari78.5478.54
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  • Lexus78.3678.36
  • Motrin IB78.3278.32
  • Visine78.3278.32
  • Little Caesar's78.378.3
  • Firefox78.2978.29
  • Pandora78.2778.27
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  • Slim Jim77.8377.83
  • MLB World Series77.7877.78
  • Coleman (active gear)77.7377.73
  • America's Funniest Home Videos77.7177.71
  • AncestryDNA77.6677.66
  • Mountain Dew77.5677.56
  • Marshall's77.3977.39
  • George Lucas77.3477.34
  • Nintendo Switch77.3377.33
  • Formula 40977.2377.23
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  • Bon Jovi77.277.2
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  • Discover Card76.8976.89
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  • LeapFrog76.5476.54
  • The Wizarding World of Harry Potter76.5276.52
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  • Little Tikes76.3776.37
  • Paramount+76.3176.31
  • HGTV76.2876.28
  • AT&T Wireless76.276.2
  • Mark Wahlberg76.1976.19
  • Sears76.1276.12
  • Super Target76.0876.08
  • Lady Gaga76.0776.07
  • Safari (browser)76.0476.04
  • Meryl Streep76.0376.03
  • discovery+76.0176.01
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  • Papa John's75.7875.78
  • Audi75.6475.64
  • Degree Women75.5875.58
  • Kindle Fire75.5275.52
  • CBS News75.4875.48
  • Igloo (coolers)75.4775.47
  • Delta Air Lines75.4675.46
  • Miracle Whip75.3975.39
  • Scott (baby wipes)75.3975.39
  • Aqua-Fresh75.2975.29
  • Bertolli75.2875.28
  • L'Oréal75.2675.26
  • Fitbit75.2475.24
  • Always (feminine hygiene)75.2275.22
  • American Express75.275.2
  • Pampers Easy Ups75.1575.15
  • Dickie's75.1475.14
  • Life Cereal74.9674.96
  • Zillow (real estate)74.974.9
  • TLC (tv channel)74.8974.89
  • Equate (beauty supplies)74.8474.84
  • Melissa McCarthy74.8474.84
  • Maxwell House74.874.8
  • Liquid Plumr74.7974.79
  • Chobani (greek yogurt)74.6674.66
  • CSI74.6474.64
  • Ben Stiller74.6174.61
  • Hyundai74.5474.54
  • Tyler Perry74.5274.52
  • HBO Max74.5274.52
  • Ross74.4574.45
  • ESPN74.4574.45
  • Taylor Swift74.4374.43
  • Chipotle74.4274.42
  • J.K. Rowling74.4174.41
  • Longhorn Steakhouse74.3974.39
  • Sensodyne Repair & Protect74.3974.39
  • Southwest Airlines74.3874.38
  • Theraflu74.3574.35
  • Uber74.2374.23
  • Samsung Galaxy Tab74.1974.19
  • Wish-Bone74.1974.19
  • Toshiba74.1874.18
  • Volvo74.1674.16
  • BBC74.1374.13
  • Timberland74.0974.09
  • Better Homes And Gardens74.0974.09
  • Playstation 474.0174.01
  • Mazda73.8773.87
  • Activia73.7673.76
  • TIME Magazine73.7473.74
  • AT&T Internet73.7173.71
  • T.G.I. Friday's73.5973.59
  • Brad Pitt73.5573.55
  • DASANI73.5173.51
  • American Airlines73.4773.47
  • Hulu Live73.2473.24
  • YETI (active gear)73.2273.22
  • Nestea73.1873.18
  • USA Network73.1373.13
  • Birds Eye73.0973.09
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  • Monistat54.1754.17
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  • Shoe Carnival52.8252.82
  • Sparkle52.8252.82
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  • Swanson52.6652.66
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  • 10 Barrel52.5852.58
  • Pardon the Interruption52.5652.56
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  • Jameson Irish Whiskey52.3552.35
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  • Rockport52.2252.22
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  • La Choy52.2152.21
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  • Emmy Awards52.0652.06
  • MSN52.0652.06
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  • Warner Archive51.9451.94
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  • Upromise51.6151.61
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  • Ultra Music Festival51.551.5
  • How to Get Away with Murder51.551.5
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  • Belvedere Vodka51.4651.46
  • Easy Spirit51.4251.42
  • Stonyfield Farm51.3451.34
  • Cole Haan51.2951.29
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  • Smirnoff Ice Electric51.2351.23
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  • Cannes Film Festival51.2151.21
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  • Dillard's51.1351.13
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  • Sutton Group50.5850.58
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  • Merrell50.5150.51
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  • George Dickel Tennessee Whisky50.4850.48
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  • S.Pellegrino50.3150.31
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  • The Capital Grille50.1850.18
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  • MSNBC50.1750.17
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  • The International Dota 2 Championships50.1650.16
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  • Lacoste49.9749.97
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  • Xtra49.7949.79
  • Saturday Night Football49.7749.77
  • Newsweek49.7349.73
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  • The Week49.549.5
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  • World of Tanks WGL Grand Finals (tournament)49.4749.47
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  • Speak for Yourself49.4249.42
  • Skyy Vodka49.4249.42
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  • Smithwick's Irish Ale49.3349.33
  • E & J Brandy49.3249.32
  • Twisted Tea49.3149.31
  • Metro by T-Mobile49.3149.31
  • Scouting49.2949.29
  • Hendrick's49.249.2
  • HTC49.1749.17
  • BON V!V Spiked Seltzer49.1649.16
  • Aerosoles49.1249.12
  • Newcastle Brown Ale49.0949.09
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  • Alec Baldwin49.0349.03
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  • O.B. Feminine Hygiene48.3848.38
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  • J. Mendel48.2848.28
  • Better Call Saul48.2848.28
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  • Remy Martin48.2148.21
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  • AT&T TV48.1648.16
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  • Kia Optima47.7847.78
  • Graco47.7647.76
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  • Undisputed47.5947.59
  • Compass (real estate)47.5647.56
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  • el Jimador47.3947.39
  • bloomingdale's47.3647.36
  • Nike Golf47.3347.33
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  • Coachella Valley Music & Arts Festival47.2947.29
  • CMT47.2447.24
  • Captain Morgan Cannon Blast47.2447.24
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  • Perrier flavored47.1547.15
  • Four Peaks47.1547.15
  • Tim Hortons47.1347.13
  • Merrill Lynch47.1247.12
  • Ameritrade.com47.147.1
  • Phil Mickelson47.147.1
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  • Henry's Hard Sodas46.9646.96
  • Hitachi46.9546.95
  • Buchanan's46.9446.94
  • Nine West46.9146.91
  • Yellow Tail46.7946.79
  • Goodnites46.7846.78
  • Eight O'Clock46.7446.74
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  • Don Julio46.6846.68
  • Plenti (rewards program)46.6246.62
  • WE tv46.646.6
  • League of Legends Championship Series46.646.6
  • Jones New York46.5246.52
  • Breckenridge46.4746.47
  • LaCroix46.4446.44
  • Rack Room Shoes46.4346.43
  • Volkswagen Passat46.4146.41
  • Shock Top46.3946.39
  • Hollister46.3546.35
  • SUPERVALU46.3446.34
  • Condé Nast Traveler46.346.3
  • Bleacher Report46.2446.24
  • Meijer46.2446.24
  • Lucky Brand Jeans46.2346.23
  • The Kraken Black Spiced Rum46.2246.22
  • Sterling Vineyards46.2246.22
  • American Rifleman46.2246.22
  • Sanyo46.2246.22
  • Modelo Especial46.2146.21
  • Bahama Breeze46.246.2
  • Coors Light46.1346.13
  • Top Job (liquid bleach)46.146.1
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  • DAZN46.0946.09
  • Peligroso Tequila46.0246.02
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  • BlackBerry45.8945.89
  • Scoop Away (cat litter)45.8845.88
  • Poland Spring Sparkling45.8245.82
  • The Movie Channel45.8145.81
  • St. Regis Hotels45.845.8
  • Mike & Molly45.7845.78
  • Architectural Digest45.7645.76
  • ZipRealty45.7145.71
  • L.e.i.45.6545.65
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  • Men's Fitness45.6245.62
  • GoDaddy45.6145.61
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  • Motel 645.5245.52
  • Scandal45.4945.49
  • Winn Dixie45.4445.44
  • TNT (delivery services)45.4445.44
  • PNC Bank45.4345.43
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  • Miller High Life45.4245.42
  • Nutrisystem45.445.4
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  • Orbitz.com45.3345.33
  • Miller Lite45.2345.23
  • Francis Ford Coppola Winery45.1745.17
  • Berkshire Hathaway Home Services45.1645.16
  • Saks Fifth Avenue44.9844.98
  • StyleList44.9644.96
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  • White House Black Market44.9444.94
  • VH144.9444.94
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  • Thermador44.944.9
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  • White Claw Hard Seltzer44.7544.75
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  • Medco44.6744.67
  • Jimmy Kimmel Live44.6444.64
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  • Dynamo44.4944.49
  • Travelers (insurance)44.4944.49
  • New York Magazine44.4544.45
  • Hy-Vee44.4244.42
  • J. Crew44.3444.34
  • Alcatel-Lucent44.3444.34
  • Logo (tv channel)44.2844.28
  • Drake44.2644.26
  • UFC (Ultimate Fighting Championship)44.2344.23
  • Fruit2O44.2144.21
  • Super 844.1844.18
  • Crystal Springs44.0944.09
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  • Zerowater44.0244.02
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  • Sofie43.9943.99
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  • Yuban43.8443.84
  • Elle Décor43.7943.79
  • Sundance Channel43.7943.79
  • ETRADE.com43.7743.77
  • Liz Claiborne43.7343.73
  • Blue Apron43.6843.68
  • The Economist43.6643.66
  • SAP43.6443.64
  • Ciroc43.6343.63
  • United Mileage Plus43.6243.62
  • The Herd43.6143.61
  • Tumi43.6143.61
  • EBONY43.643.6
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  • The Glenlivet43.5743.57
  • Frontier (charcoal)43.5643.56
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  • TaskRabbit43.3543.35
  • Cloralen (liquid bleach)43.3543.35
  • Life in Pieces43.3443.34
  • Cricket Wireless43.3143.31
  • REDDS43.2943.29
  • Burning Man (event)43.243.2
  • HSN (Home Shopping Network)43.1743.17
  • Jerry Bruckheimer43.1243.12
  • Trulia.com (real estate)43.0143.01
  • Le Meridien4343
  • Chivas Regal42.9442.94
  • BCBG42.8942.89
  • PLAYBOY42.8842.88
  • Ever Clean (cat litter)42.7942.79
  • Howard Johnson Hotels42.7642.76
  • Ryan Seacrest42.7642.76
  • Van Heusen42.7542.75
  • Freedent42.6942.69
  • RE/MAX42.6342.63
  • Citizens Bank42.6342.63
  • OWN42.6242.62
  • Time Warner Cable42.5642.56
  • Christie's Real Estate42.5342.53
  • Sling TV42.4842.48
  • SunTrust42.4542.45
  • New Amsterdam Gin42.4442.44
  • Lollapalooza (event)42.4142.41
  • Ketel One Vodka42.3942.39
  • NBA G League42.2942.29
  • Bombay Sapphire42.1642.16
  • Siemens42.1542.15
  • Baymont Inn & Suites42.1342.13
  • Rustler42.0742.07
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  • Oxygen (tv channel)41.9541.95
  • Ann Taylor41.8941.89
  • Call of Duty World Championship (tournament)41.7841.78
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  • Kona41.7141.71
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  • Anderson Cooper 36041.7141.71
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  • Jagermeister41.6341.63
  • TD Bank41.6341.63
  • Crabtree & Evelyn (beauty)41.6141.61
  • Boost41.5141.51
  • Johnnie Walker Blue41.4941.49
  • Bud Light Mixx Tails41.4241.42
  • MovieFone41.441.4
  • Sports Nation41.3141.31
  • PGA (Professional Golfers' Association)41.2941.29
  • E! (tv channel)41.1941.19
  • Pinnacle Vodka41.1541.15
  • Southern Comfort41.0241.02
  • Bergdorf Goodman40.9440.94
  • Barneys New York40.9240.92
  • Boys' Life40.8940.89
  • Dos Equis40.7840.78
  • Complex Media40.7840.78
  • Consumer Cellular40.7840.78
  • Sotheby's International Realty40.7640.76
  • Diesel (fashion)40.7640.76
  • Michelob Ultra40.6740.67
  • Ban40.6640.66
  • MSNNews.com40.5240.52
  • Chico's40.5240.52
  • Travelodge40.5140.51
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  • 5 Hour ENERGY40.4540.45
  • Tidal40.440.4
  • Hotwire.com40.3340.33
  • Johnnie Walker40.340.3
  • Meet The Press with Chuck Todd40.2840.28
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  • Windermere40.240.2
  • WWE (World Wrestling Entertainment)40.1640.16
  • Floyd Mayweather Jr.40.1540.15
  • Seagram's 7 Crown40.1540.15
  • MARTHA STEWART Living40.0940.09
  • Neiman Marcus40.0740.07
  • bon appétit40.0740.07
  • Seagram's Gin39.9539.95
  • Ericsson39.9539.95
  • Pacifico39.9239.92
  • Econo Lodge39.9139.91
  • Buick Enclave39.8739.87
  • Svedka Vodka39.8639.86
  • Redhook39.8339.83
  • Photobucket39.8239.82
  • Tena (adult diapers)39.7639.76
  • Justin Bieber39.7539.75
  • AOL39.6339.63
  • Keller Williams (real estate)39.6239.62
  • Redd's Wicked Ale39.6239.62
  • Bloomberg News39.5239.52
  • Surf (laundry product)39.4939.49
  • DeKuyper39.4739.47
  • CNE (Condé Nast Entertainment)39.4639.46
  • Ally Bank39.3939.39
  • Mark Burnett39.3639.36
  • Howard Stern39.3539.35
  • Heineken Light39.1839.18
  • Amy Schumer39.139.1
  • Corona Hard Seltzer39.0939.09
  • Periscope (mobile app)38.9938.99
  • Paul Masson Brandy38.7238.72
  • Sierra Nevada38.7238.72
  • Truly Hard Seltzer38.738.7
  • The Style Network38.6538.65
  • Mike & Mike38.5838.58
  • New Amsterdam Vodka38.5638.56
  • Smirnoff Seltzer38.5138.51
  • Formula 138.4638.46
  • Veep38.3738.37
  • Juicy Couture38.3338.33
  • Conoco38.3238.32
  • Lil Wayne38.1638.16
  • Lord & Taylor38.1538.15
  • Bloomberg BusinessWeek38.1338.13
  • C-Span37.8737.87
  • Portal from Facebook37.8737.87
  • The Late Show with Stephen Colbert37.837.8
  • SportsIllustrated.com37.7337.73
  • VANITY FAIR37.6337.63
  • Bud Light 'Rita37.5537.55
  • Portlandia37.237.2
  • COSMOPOLITAN37.1937.19
  • Busch37.1437.14
  • The Atlantic36.8736.87
  • Tony Awards36.8236.82
  • Coldwell Banker36.7136.71
  • Finlandia36.6736.67
  • Ask.com36.6436.64
  • MLS (Major League Soccer)36.4636.46
  • Fred Meyer36.3936.39
  • DirectTV Stream36.3336.33
  • Jay-Z36.2336.23
  • Miller Genuine Draft (MGD)36.1436.14
  • Perry Ellis36.0636.06
  • Marcal35.9435.94
  • Tanqueray35.8735.87
  • US Cellular35.8435.84
  • 2 Broke Girls35.7935.79
  • Madam Secretary35.7835.78
  • Fujitsu35.7735.77
  • CenturyLink35.7635.76
  • Cosmopolitan Hotel35.6835.68
  • Quantico (tv show)35.6235.62
  • Rockstar (energy drink)35.4835.48
  • Kanye West35.4435.44
  • ERA (real estate)35.4135.41
  • ARCO35.3835.38
  • ING35.2535.25
  • Us Weekly35.1835.18
  • Jenny Craig diet35.1735.17
  • Noom3535
  • Pabst Blue Ribbon34.8534.85
  • Amazing Race34.7934.79
  • Survivor34.5534.55
  • Telemundo34.4234.42
  • Four Loko34.3834.38
  • Black Velvet34.3734.37
  • A&P34.1934.19
  • Kim Kardashian34.1234.12
  • Turner Sports33.7633.76
  • Spirit Airlines33.7333.73
  • seventeen33.7333.73
  • Fubo TV33.4233.42
  • Talbots33.333.3
  • Kyocera33.2233.22
  • Dewar's33.0833.08
  • Full Throttle (energy drink)33.0533.05
  • Sauza33.0433.04
  • Bud Light Seltzer32.9532.95
  • Kate Moss32.8132.81
  • Nokia Siemens32.7932.79
  • Huffingtonpost.com32.7932.79
  • House of Cards32.6532.65
  • Arrested Development32.6332.63
  • Midwest Living32.4132.41
  • Frontier Airlines32.0832.08
  • Gisele Bündchen32.0332.03
  • O, THE OPRAH MAGAZINE3232
  • W (magazine)31.8531.85
  • GQ31.831.8
  • ESPN DEPORTES31.731.7
  • Syngenta31.731.7
  • Tecate31.6931.69
  • Philo (TV subscription & streaming service)31.6731.67
  • TUMBLR31.4731.47
  • Morning Joe31.1431.14
  • Inc. (magazine)31.0931.09
  • AIG (insurance)30.7930.79
  • Sean "Diddy" Combs30.630.6
  • Empire (tv show)30.5630.56
  • ELLE30.4730.47
  • Labatt Blue30.4230.42
  • The Situation Room with Wolf Blitzer30.3830.38
  • Canadian Mist30.1630.16
  • Univision29.9829.98
  • RBC Bank29.7929.79
  • Natural Light29.7229.72
  • MySpace29.6529.65
  • Pretty Little Liars29.6429.64
  • Golf Channel29.3629.36
  • Amway29.2529.25
  • Kendall Jenner29.1529.15
  • Esquire28.9928.99
  • allure28.9528.95
  • marie claire28.4528.45
  • World of Warcraft - BlizzCon (tournament)28.4428.44
  • Beck's28.328.3
  • Tennis Channel28.1928.19
  • Bud Ice27.3827.38
  • Matt Lauer27.3427.34
  • Kylie Jenner27.2227.22
  • The Rachel Maddow Show27.1227.12
  • Cox Communication27.127.1
  • Frontier Communications26.9326.93
  • Megyn Kelly26.5526.55
  • Flickr from Yahoo!25.0525.05
  • Tony Robbins24.9524.95
  • Silicon Valley24.9524.95
  • The Bachelorette24.6224.62
  • Keeping Up with the Kardashians24.5324.53
  • Khloe Kardashian Odom24.0124.01
  • Icehouse23.9623.96
  • Gordon's Gin23.9523.95
  • Knights Inn23.823.8
  • The Bachelor23.5823.58
  • Natural Ice23.5123.51
  • Glenn Beck23.3923.39
  • GOLF MAGAZINE23.1923.19
  • MAXIM23.1723.17
  • Amazon.com99.6799.67
  • M&M's99.4799.47
  • Google99.3999.39
  • Oreo99.2299.22
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  • VISA98.3398.33
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  • Netflix98.2298.22
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  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
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  • Snickers97.6597.65
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  • Kraft97.4697.46
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  • Eggo90.190.1
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  • Cottonelle87.7487.74
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  • Skippy87.587.5
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  • A186.9786.97
  • YouTube TV86.986.9
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  • Yoplait86.5886.58
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  • iPod84.2884.28
  • Jennifer Aniston84.2784.27
  • NFL Super Bowl84.2584.25
  • Facebook84.1484.14
  • John Deere84.1184.11
  • Colgate Enamel Health84.184.1
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  • Crest Sensi-Relief83.4683.46
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  • Kodak83.4283.42
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  • Leonardo Dicaprio83.2783.27
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  • Amazon Alexa81.7181.71
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  • Roku81.6881.68
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  • Serena Williams81.3481.34
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  • Great Value (facial tissue)81.2881.28
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  • Excedrin81.0581.05
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  • Chase80.9580.95
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  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
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  • Trader Joe's80.6580.65
  • Pinterest80.6480.64
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  • Claritin80.6180.61
  • Snuggle80.5480.54
  • A&E80.5480.54
  • Volkswagen80.4380.43
  • Capital One Rewards80.480.4
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  • Big Bang Theory80.2680.26
  • T.J. Maxx80.2280.22
  • Texas Roadhouse80.180.1
  • Holiday Inn80.0880.08
  • Chili's Bar & Grill80.0180.01
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  • Panasonic79.9179.91
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  • Nissan79.8579.85
  • Microsoft Surface79.8279.82
  • Simpsons79.7979.79
  • Great Value (bottled water - still)79.7779.77
  • General Motors (GM)79.7779.77
  • Reese Witherspoon79.7279.72
  • Marie Callender's79.779.7
  • Playskool79.779.7
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  • Snapple79.5679.56
  • Lee79.4579.45
  • Google News79.4479.44
  • 60 Minutes79.3979.39
  • Marriott79.3979.39
  • 7-Eleven79.3779.37
  • Chewy (pet supplies)79.3179.31
  • Great Value (laundry product)79.2779.27
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  • Ancestry79.1179.11
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  • Aquafina79.0779.07
  • Dannon79.0579.05
  • Clear Eyes (eye drops)79.0479.04
  • Nestle Pure Life79.0479.04
  • Equate (pain relievers & analgesics)79.0379.03
  • Brita79.0279.02
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  • Dick's Sporting Goods78.9178.91
  • Spotify78.978.9
  • AAA Via Magazine78.8278.82
  • Toyota Camry78.7878.78
  • Huggies78.7478.74
  • Great Value (liquid bleach)78.7178.71
  • Puma78.6778.67
  • Hilton78.5878.58
  • Capital One78.5578.55
  • Ferrari78.5478.54
  • AT&T78.4878.48
  • Dannon/Danone78.4778.47
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  • Lexus78.3678.36
  • Motrin IB78.3278.32
  • Visine78.3278.32
  • Little Caesar's78.378.3
  • Firefox78.2978.29
  • Pandora78.2778.27
  • Nerf78.1778.17
  • ABC News77.9477.94
  • Columbia (clothing)77.9177.91
  • Vans (footwear)77.8877.88
  • Slim Jim77.8377.83
  • MLB World Series77.7877.78
  • Coleman (active gear)77.7377.73
  • America's Funniest Home Videos77.7177.71
  • AncestryDNA77.6677.66
  • Mountain Dew77.5677.56
  • Marshall's77.3977.39
  • George Lucas77.3477.34
  • Nintendo Switch77.3377.33
  • Formula 40977.2377.23
  • Jaguar (car)77.2177.21
  • Bon Jovi77.277.2
  • Cadbury77.1177.11
  • Reader's Digest77.0477.04
  • Porsche76.9976.99
  • IBM76.8976.89
  • Discover Card76.8976.89
  • Ragu76.7376.73
  • MLB (Major League Baseball)76.6176.61
  • Buffalo Wild Wings76.5576.55
  • LeapFrog76.5476.54
  • The Wizarding World of Harry Potter76.5276.52
  • Purex (laundry product)76.3876.38
  • Little Tikes76.3776.37
  • Paramount+76.3176.31
  • HGTV76.2876.28
  • AT&T Wireless76.276.2
  • Mark Wahlberg76.1976.19
  • Sears76.1276.12
  • Super Target76.0876.08
  • Lady Gaga76.0776.07
  • Safari (browser)76.0476.04
  • Meryl Streep76.0376.03
  • discovery+76.0176.01
  • GEICO75.8275.82
  • Papa John's75.7875.78
  • Audi75.6475.64
  • Degree Women75.5875.58
  • Kindle Fire75.5275.52
  • CBS News75.4875.48
  • Igloo (coolers)75.4775.47
  • Delta Air Lines75.4675.46
  • Miracle Whip75.3975.39
  • Scott (baby wipes)75.3975.39
  • Aqua-Fresh75.2975.29
  • Bertolli75.2875.28
  • L'Oréal75.2675.26
  • Fitbit75.2475.24
  • Always (feminine hygiene)75.2275.22
  • American Express75.275.2
  • Pampers Easy Ups75.1575.15
  • Dickie's75.1475.14
  • Life Cereal74.9674.96
  • Zillow (real estate)74.974.9
  • TLC (tv channel)74.8974.89
  • Equate (beauty supplies)74.8474.84
  • Melissa McCarthy74.8474.84
  • Maxwell House74.874.8
  • Liquid Plumr74.7974.79
  • Chobani (greek yogurt)74.6674.66
  • CSI74.6474.64
  • Ben Stiller74.6174.61
  • Hyundai74.5474.54
  • Tyler Perry74.5274.52
  • HBO Max74.5274.52
  • Ross74.4574.45
  • ESPN74.4574.45
  • Taylor Swift74.4374.43
  • Chipotle74.4274.42
  • J.K. Rowling74.4174.41
  • Longhorn Steakhouse74.3974.39
  • Sensodyne Repair & Protect74.3974.39
  • Southwest Airlines74.3874.38
  • Theraflu74.3574.35
  • Uber74.2374.23
  • Samsung Galaxy Tab74.1974.19
  • Wish-Bone74.1974.19
  • Toshiba74.1874.18
  • Volvo74.1674.16
  • BBC74.1374.13
  • Timberland74.0974.09
  • Better Homes And Gardens74.0974.09
  • Playstation 474.0174.01
  • Mazda73.8773.87
  • Activia73.7673.76
  • TIME Magazine73.7473.74
  • AT&T Internet73.7173.71
  • T.G.I. Friday's73.5973.59
  • Brad Pitt73.5573.55
  • DASANI73.5173.51
  • American Airlines73.4773.47
  • Hulu Live73.2473.24
  • YETI (active gear)73.2273.22
  • Nestea73.1873.18
  • USA Network73.1373.13
  • Birds Eye73.0973.09
  • Cameron Diaz73.0373.03
  • DC Entertainment73.0373.03
  • Courtyard by Marriott73.0273.02
  • T-Mobile72.9672.96
  • Xbox72.8972.89
  • Jeep Grand Cherokee72.8672.86
  • GoGurt72.8572.85
  • Totino's72.8372.83
  • Huggies Pull-Ups72.7772.77
  • Nike Running72.7772.77
  • Yahoo! Answers72.6472.64
  • Tampax72.672.6
  • Carhartt72.5372.53
  • Ball Park (frozen foods)72.4572.45
  • Woolite72.4572.45
  • Tina Fey72.472.4
  • Fiji Water72.3972.39
  • Smartfood72.3672.36
  • GLACÉAU smartwater72.3272.32
  • Zyrtec72.2672.26
  • Sting (artist)72.1272.12
  • Kellogg's Nutri-Grain72.172.1
  • Instagram72.0872.08
  • Caterpillar72.0472.04
  • TBS72.0372.03
  • Allstate72.0172.01
  • Criminal Minds71.9971.99
  • Crocs71.9571.95
  • Hormel71.7971.79
  • United Airlines71.6771.67
  • Airbnb71.5671.56
  • Red Baron71.5571.55
  • DoorDash71.2471.24
  • ABCNews.com71.2371.23
  • NBC News71.271.2
  • Wheaties71.1771.17
  • Calvin Klein71.1771.17
  • Rold Gold71.1371.13
  • Powerade71.1271.12
  • Healthy Choice71.0971.09
  • Lincoln71.0771.07
  • Best Western70.9670.96
  • Jack Link's70.9170.91
  • expedia.com70.8870.88
  • Fox Network70.870.8
  • TNT (Turner Network Television)70.4870.48
  • Apple Music70.4670.46
  • TIFFANY & CO.70.4370.43
  • Residence Inn by Marriott70.3570.35
  • Viva (paper towels)70.3270.32
  • Allegra (medicine)70.2970.29
  • Stranger Things70.0970.09
  • Seventh Generation70.0570.05
  • Grogu (The Child)69.9269.92
  • Progressive (insurance)69.9269.92
  • Fabuloso69.9169.91
  • Chrysler69.8769.87
  • Honeywell69.7969.79
  • Foot Locker69.7769.77
  • Banquet69.7369.73
  • Kia69.769.7
  • Rite Aid69.6869.68
  • Geek Squad69.6269.62
  • Audible (an Amazon company)69.6169.61
  • Comedy Central69.5869.58
  • Yahoo! News69.5669.56
  • Jennifer Lopez69.5469.54
  • Syfy (tv channel)69.4269.42
  • Sudafed69.3769.37
  • BBC America69.3469.34
  • Justice League (characters)69.3369.33
  • Jack Daniel's69.369.3
  • Mapquest69.2669.26
  • Venmo69.18