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Brand Management Maturity Model

  • Content: Article
  • Date: 08 September 2022

What role does brand really play in your organization? Is it at the center of all strategic and tactical decisions – from product development to campaign planning and even company culture? Or, do you find that it’s siloed within the four walls of your marketing and customer insights teams?

While some organizations associate “brand” with a logo or color palette, business innovators and category leaders know that it encompasses so much more. A powerful, resonant brand connects with consumers on a deep level, creating value across product, people, place, positioning and even purpose. And, as some of the world’s most valuable companies know, a great brand can lead to significant business value.

We created the Brand Management Maturity Model to help marketing and brand leaders better assess where their organizations currently stand, and create an actionable roadmap to share with senior leaders across the organization.

What is the Brand Management Maturity Model?

The Brand Management Maturity Model represents the five key ways we’ve found organizations use brand to guide strategic and tactical decisions. It’s no surprise that Boards of Directors, investors, and corporate leaders are putting more pressure on marketing and brand to prove the value of their investments. The brand maturity model is designed to help executives take stock of where they are today, how they invest in brand-building, and whether they’re able to prove the impact of these investments in a tangible, quantifiable, and even predictable way.

The BERA leadership team developed this model, as well as a tactical guide, to help marketing executives understand these stages, identify their current state, and uncover insights and best practices to help them progress.

The five stages of the Brand Management Maturity Model

Stage 1: Brand latent

Stage 2: Brand measurement

Stage 3: Brand growth framework 

Stage 4: Brand integration into marketing workflows

Stage 5: Brand building is a corporate priority

Understanding the brand maturity model

Stage 1: Brand latent

Companies at this stage of brand maturity usually know that brand is important, but they make little to no investment in brand measurement. They may rely on gut instincts, internal discussions and not take the time or effort to truly understand consumer expectations, preferences and perceptions of the brand.

Stage 2: Brand measurement 

When companies are at this stage, the entire leadership team agrees that brand has a tangible value to the business. They invest in conducting brand research and consumer surveys to become more “data-driven,” however, they often find that their methodologies do not give them the level of insight they need to make smarter, more profitable decisions.

Stage 3: Brand growth framework

Brands at this stage have adopted a company-wide framework for measuring and driving brand growth. These companies have measurement systems in place to connect brand positioning and touchpoints to brand equity, and then connect that brand equity to current and long-term enterprise value.

If the marketing team is tasked with annual brand measurement and growth strategies, and is empowered to assess and improve brand strategies against key goals, you may be at this stage. 

Stage 4: Brand integration into marketing workflows

If you’re at this stage of maturity, research and data enrich common workflows, empowering marketing teams to develop more accurate and impactful strategies. Brand building and performance marketing are able to work in lockstep, and align around a common set of KPIs.

While this convergence drives significant value for the business, senior leaders may feel like brand research and audience insights are still siloed within marketing and consumer research. There is a desire to democratize this data, but team members do not know how to move forward.

Stage 5: Brand building is a corporate priority

This is the highest stage of the brand maturity model – and for good reason. Companies at this stage make marketing the steward of the brand, but ensure that all functions within the organization leverage and amplify it. Companies with the most advanced approach to brand management use brand equity as a KPI and ensure that brand growth strategies are integrated into broader business processes and investments.

All teams, from finance to product, operations, sales and HR, rally around the brand’s purpose, and ensure that they’re delivering upon this purpose across channels. Brand building is accepted as a tangible, credible, and accountable business process, so all teams ensure that their people, processes and practices revolve around this goal. They also use advanced analytics to predict brand performance and continually seek ways to measure, manage and maximize the greatest return on their investments.

How to use the Brand Management Maturity Model

The Brand Management Maturity Model is designed to provide a tangible framework for success that is built upon internal assessment and reflection. Your marketing and leadership teams can use this model to see where they stand today, and most of all, what they need to do in order to maximize the impact of their brand investments.

However, the most powerful part about the brand maturity model is that it doesn’t just center on the actions of the marketing and analytics teams; it offers a precise, enterprise-wide view of what it really means to use brand as a lever for business performance.

All stages of the brand maturity model go into greater depth in the report, and also provide pointed questions to help teams self-identify their standing. Then, they’ll be able to look to later stages to set a clear path forward. The goal, of course, is to not only make brand a leader driver of organizational processes and decisions, but empower these teams with real-time data and analysis to quantify the impact brand investments make on business results.

Measuring brand maturity with BERA

When brand building becomes a corporate priority, the entire organizations has the power to understand and use Brand Love to their advantage. By using BERA’s Predictive Brand Technology, companies can say goodbye to static measurement practices and embrace always-on, AI-driven insights that allow them to turn Brand Love into a strategic growth lever

In fact, a recent Total Economic Impact™ (TEI) study from Forrester Consulting found that over a three-year period, a company using Brand Love via the BERA platform would see:

$8.7M increase in attributable net profit from faster brand growth. 

$1.9M in cost savings from eliminating prior solutions.

$1M in productivity gained due to increased marketing efficiency. 

Get started with BERA

If you’re ready to bring your brand strategy to the next level and make investments that lead to tangible business outcomes, request a demo today. One of our experts will walk through a unique scenario, so you can see how BERA can provide actionable and predictive insights to guide your decisions.

Download your Brand Management Maturity Model now

BERA Score
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  • Clorox (liquid bleach)98.998.9
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  • Crayola98.6498.64
  • Lysol98.5198.51
  • Crest98.4198.41
  • Google Chrome98.4198.41
  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
  • Kleenex98.1898.18
  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
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  • LEGO97.8497.84
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  • Barstool56.7256.72
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  • Bacardi56.5756.57
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  • Monistat54.1754.17
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  • Shoe Carnival52.8252.82
  • Sparkle52.8252.82
  • Jim Beam52.8152.81
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  • Project Blue Book (tv show)52.7852.78
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  • Swanson52.6652.66
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  • 10 Barrel52.5852.58
  • Pardon the Interruption52.5652.56
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  • Jameson Irish Whiskey52.3552.35
  • Trivago52.352.3
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  • GUESS52.2452.24
  • Rover52.2252.22
  • Rockport52.2252.22
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  • La Choy52.2152.21
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  • Emmy Awards52.0652.06
  • MSN52.0652.06
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  • Spectrum51.7551.75
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  • Upromise51.6151.61
  • Kia Sorento51.551.5
  • Ultra Music Festival51.551.5
  • How to Get Away with Murder51.551.5
  • Stella Artois51.4851.48
  • Belvedere Vodka51.4651.46
  • Easy Spirit51.4251.42
  • Stonyfield Farm51.3451.34
  • Cole Haan51.2951.29
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  • Josh Cellars (wine)51.2451.24
  • Smirnoff Ice Electric51.2351.23
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  • Cannes Film Festival51.2151.21
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  • Dillard's51.1351.13
  • Chicago Med51.1151.11
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  • Cooking Light50.6950.69
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  • Sutton Group50.5850.58
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  • Merrell50.5150.51
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  • George Dickel Tennessee Whisky50.4850.48
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  • S.Pellegrino50.3150.31
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  • CA Technologies50.2550.25
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  • The Capital Grille50.1850.18
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  • MSNBC50.1750.17
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  • The International Dota 2 Championships50.1650.16
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  • Lacoste49.9749.97
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  • Red Stripe Jamaican Lager49.949.9
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  • Xtra49.7949.79
  • Saturday Night Football49.7749.77
  • Newsweek49.7349.73
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  • Contigo49.549.5
  • The Week49.549.5
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  • Speak for Yourself49.4249.42
  • Skyy Vodka49.4249.42
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  • Almay49.3849.38
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  • Smithwick's Irish Ale49.3349.33
  • E & J Brandy49.3249.32
  • Twisted Tea49.3149.31
  • Metro by T-Mobile49.3149.31
  • Scouting49.2949.29
  • Hendrick's49.249.2
  • HTC49.1749.17
  • BON V!V Spiked Seltzer49.1649.16
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  • Newcastle Brown Ale49.0949.09
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  • Alaska Airlines49.0749.07
  • Alec Baldwin49.0349.03
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  • O.B. Feminine Hygiene48.3848.38
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  • J. Mendel48.2848.28
  • Better Call Saul48.2848.28
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  • Remy Martin48.2148.21
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  • AT&T TV48.1648.16
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  • Kristen Stewart47.8547.85
  • Guideposts47.8547.85
  • Smirnoff Ice SMASH47.7947.79
  • Kia Optima47.7847.78
  • Graco47.7647.76
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  • Undisputed47.5947.59
  • Compass (real estate)47.5647.56
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  • el Jimador47.3947.39
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  • Nike Golf47.3347.33
  • Patch.com47.3147.31
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  • Coachella Valley Music & Arts Festival47.2947.29
  • CMT47.2447.24
  • Captain Morgan Cannon Blast47.2447.24
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  • Perrier flavored47.1547.15
  • Four Peaks47.1547.15
  • Tim Hortons47.1347.13
  • Merrill Lynch47.1247.12
  • Ameritrade.com47.147.1
  • Phil Mickelson47.147.1
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  • Henry's Hard Sodas46.9646.96
  • Hitachi46.9546.95
  • Buchanan's46.9446.94
  • Nine West46.9146.91
  • Yellow Tail46.7946.79
  • Goodnites46.7846.78
  • Eight O'Clock46.7446.74
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  • Don Julio46.6846.68
  • Plenti (rewards program)46.6246.62
  • WE tv46.646.6
  • League of Legends Championship Series46.646.6
  • Jones New York46.5246.52
  • Breckenridge46.4746.47
  • LaCroix46.4446.44
  • Rack Room Shoes46.4346.43
  • Volkswagen Passat46.4146.41
  • Shock Top46.3946.39
  • Hollister46.3546.35
  • SUPERVALU46.3446.34
  • Condé Nast Traveler46.346.3
  • Bleacher Report46.2446.24
  • Meijer46.2446.24
  • Lucky Brand Jeans46.2346.23
  • The Kraken Black Spiced Rum46.2246.22
  • Sterling Vineyards46.2246.22
  • American Rifleman46.2246.22
  • Sanyo46.2246.22
  • Modelo Especial46.2146.21
  • Bahama Breeze46.246.2
  • Coors Light46.1346.13
  • Top Job (liquid bleach)46.146.1
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  • DAZN46.0946.09
  • Peligroso Tequila46.0246.02
  • Elysian45.9845.98
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  • BlackBerry45.8945.89
  • Scoop Away (cat litter)45.8845.88
  • Poland Spring Sparkling45.8245.82
  • The Movie Channel45.8145.81
  • St. Regis Hotels45.845.8
  • Mike & Molly45.7845.78
  • Architectural Digest45.7645.76
  • ZipRealty45.7145.71
  • L.e.i.45.6545.65
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  • GoDaddy45.6145.61
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  • FAGE45.5445.54
  • Motel 645.5245.52
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  • Winn Dixie45.4445.44
  • TNT (delivery services)45.4445.44
  • PNC Bank45.4345.43
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  • Miller High Life45.4245.42
  • Nutrisystem45.445.4
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  • Orbitz.com45.3345.33
  • Miller Lite45.2345.23
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  • StyleList44.9644.96
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  • White House Black Market44.9444.94
  • VH144.9444.94
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  • Thermador44.944.9
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  • White Claw Hard Seltzer44.7544.75
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  • Medco44.6744.67
  • Jimmy Kimmel Live44.6444.64
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  • Dynamo44.4944.49
  • Travelers (insurance)44.4944.49
  • New York Magazine44.4544.45
  • Hy-Vee44.4244.42
  • J. Crew44.3444.34
  • Alcatel-Lucent44.3444.34
  • Logo (tv channel)44.2844.28
  • Drake44.2644.26
  • UFC (Ultimate Fighting Championship)44.2344.23
  • Fruit2O44.2144.21
  • Super 844.1844.18
  • Crystal Springs44.0944.09
  • REAL SIMPLE44.0844.08
  • Zerowater44.0244.02
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  • Sofie43.9943.99
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  • Yuban43.8443.84
  • Elle Décor43.7943.79
  • Sundance Channel43.7943.79
  • ETRADE.com43.7743.77
  • Liz Claiborne43.7343.73
  • Blue Apron43.6843.68
  • The Economist43.6643.66
  • SAP43.6443.64
  • Ciroc43.6343.63
  • United Mileage Plus43.6243.62
  • The Herd43.6143.61
  • Tumi43.6143.61
  • EBONY43.643.6
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  • The Glenlivet43.5743.57
  • Frontier (charcoal)43.5643.56
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  • TaskRabbit43.3543.35
  • Cloralen (liquid bleach)43.3543.35
  • Life in Pieces43.3443.34
  • Cricket Wireless43.3143.31
  • REDDS43.2943.29
  • Burning Man (event)43.243.2
  • HSN (Home Shopping Network)43.1743.17
  • Jerry Bruckheimer43.1243.12
  • Trulia.com (real estate)43.0143.01
  • Le Meridien4343
  • Chivas Regal42.9442.94
  • BCBG42.8942.89
  • PLAYBOY42.8842.88
  • Ever Clean (cat litter)42.7942.79
  • Howard Johnson Hotels42.7642.76
  • Ryan Seacrest42.7642.76
  • Van Heusen42.7542.75
  • Freedent42.6942.69
  • RE/MAX42.6342.63
  • Citizens Bank42.6342.63
  • OWN42.6242.62
  • Time Warner Cable42.5642.56
  • Christie's Real Estate42.5342.53
  • Sling TV42.4842.48
  • SunTrust42.4542.45
  • New Amsterdam Gin42.4442.44
  • Lollapalooza (event)42.4142.41
  • Ketel One Vodka42.3942.39
  • NBA G League42.2942.29
  • Bombay Sapphire42.1642.16
  • Siemens42.1542.15
  • Baymont Inn & Suites42.1342.13
  • Rustler42.0742.07
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  • Oxygen (tv channel)41.9541.95
  • Ann Taylor41.8941.89
  • Call of Duty World Championship (tournament)41.7841.78
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  • Kona41.7141.71
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  • Anderson Cooper 36041.7141.71
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  • Jagermeister41.6341.63
  • TD Bank41.6341.63
  • Crabtree & Evelyn (beauty)41.6141.61
  • Boost41.5141.51
  • Johnnie Walker Blue41.4941.49
  • Bud Light Mixx Tails41.4241.42
  • MovieFone41.441.4
  • Sports Nation41.3141.31
  • PGA (Professional Golfers' Association)41.2941.29
  • E! (tv channel)41.1941.19
  • Pinnacle Vodka41.1541.15
  • Southern Comfort41.0241.02
  • Bergdorf Goodman40.9440.94
  • Barneys New York40.9240.92
  • Boys' Life40.8940.89
  • Dos Equis40.7840.78
  • Complex Media40.7840.78
  • Consumer Cellular40.7840.78
  • Sotheby's International Realty40.7640.76
  • Diesel (fashion)40.7640.76
  • Michelob Ultra40.6740.67
  • Ban40.6640.66
  • MSNNews.com40.5240.52
  • Chico's40.5240.52
  • Travelodge40.5140.51
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  • Hotwire.com40.3340.33
  • Johnnie Walker40.340.3
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  • Windermere40.240.2
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  • Floyd Mayweather Jr.40.1540.15
  • Seagram's 7 Crown40.1540.15
  • MARTHA STEWART Living40.0940.09
  • Neiman Marcus40.0740.07
  • bon appétit40.0740.07
  • Seagram's Gin39.9539.95
  • Ericsson39.9539.95
  • Pacifico39.9239.92
  • Econo Lodge39.9139.91
  • Buick Enclave39.8739.87
  • Svedka Vodka39.8639.86
  • Redhook39.8339.83
  • Photobucket39.8239.82
  • Tena (adult diapers)39.7639.76
  • Justin Bieber39.7539.75
  • AOL39.6339.63
  • Keller Williams (real estate)39.6239.62
  • Redd's Wicked Ale39.6239.62
  • Bloomberg News39.5239.52
  • Surf (laundry product)39.4939.49
  • DeKuyper39.4739.47
  • CNE (Condé Nast Entertainment)39.4639.46
  • Ally Bank39.3939.39
  • Mark Burnett39.3639.36
  • Howard Stern39.3539.35
  • Heineken Light39.1839.18
  • Amy Schumer39.139.1
  • Corona Hard Seltzer39.0939.09
  • Periscope (mobile app)38.9938.99
  • Paul Masson Brandy38.7238.72
  • Sierra Nevada38.7238.72
  • Truly Hard Seltzer38.738.7
  • The Style Network38.6538.65
  • Mike & Mike38.5838.58
  • New Amsterdam Vodka38.5638.56
  • Smirnoff Seltzer38.5138.51
  • Formula 138.4638.46
  • Veep38.3738.37
  • Juicy Couture38.3338.33
  • Conoco38.3238.32
  • Lil Wayne38.1638.16
  • Lord & Taylor38.1538.15
  • Bloomberg BusinessWeek38.1338.13
  • C-Span37.8737.87
  • Portal from Facebook37.8737.87
  • The Late Show with Stephen Colbert37.837.8
  • SportsIllustrated.com37.7337.73
  • VANITY FAIR37.6337.63
  • Bud Light 'Rita37.5537.55
  • Portlandia37.237.2
  • COSMOPOLITAN37.1937.19
  • Busch37.1437.14
  • The Atlantic36.8736.87
  • Tony Awards36.8236.82
  • Coldwell Banker36.7136.71
  • Finlandia36.6736.67
  • Ask.com36.6436.64
  • MLS (Major League Soccer)36.4636.46
  • Fred Meyer36.3936.39
  • DirectTV Stream36.3336.33
  • Jay-Z36.2336.23
  • Miller Genuine Draft (MGD)36.1436.14
  • Perry Ellis36.0636.06
  • Marcal35.9435.94
  • Tanqueray35.8735.87
  • US Cellular35.8435.84
  • 2 Broke Girls35.7935.79
  • Madam Secretary35.7835.78
  • Fujitsu35.7735.77
  • CenturyLink35.7635.76
  • Cosmopolitan Hotel35.6835.68
  • Quantico (tv show)35.6235.62
  • Rockstar (energy drink)35.4835.48
  • Kanye West35.4435.44
  • ERA (real estate)35.4135.41
  • ARCO35.3835.38
  • ING35.2535.25
  • Us Weekly35.1835.18
  • Jenny Craig diet35.1735.17
  • Noom3535
  • Pabst Blue Ribbon34.8534.85
  • Amazing Race34.7934.79
  • Survivor34.5534.55
  • Telemundo34.4234.42
  • Four Loko34.3834.38
  • Black Velvet34.3734.37
  • A&P34.1934.19
  • Kim Kardashian34.1234.12
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  • Spirit Airlines33.7333.73
  • seventeen33.7333.73
  • Fubo TV33.4233.42
  • Talbots33.333.3
  • Kyocera33.2233.22
  • Dewar's33.0833.08
  • Full Throttle (energy drink)33.0533.05
  • Sauza33.0433.04
  • Bud Light Seltzer32.9532.95
  • Kate Moss32.8132.81
  • Nokia Siemens32.7932.79
  • Huffingtonpost.com32.7932.79
  • House of Cards32.6532.65
  • Arrested Development32.6332.63
  • Midwest Living32.4132.41
  • Frontier Airlines32.0832.08
  • Gisele Bündchen32.0332.03
  • O, THE OPRAH MAGAZINE3232
  • W (magazine)31.8531.85
  • GQ31.831.8
  • ESPN DEPORTES31.731.7
  • Syngenta31.731.7
  • Tecate31.6931.69
  • Philo (TV subscription & streaming service)31.6731.67
  • TUMBLR31.4731.47
  • Morning Joe31.1431.14
  • Inc. (magazine)31.0931.09
  • AIG (insurance)30.7930.79
  • Sean "Diddy" Combs30.630.6
  • Empire (tv show)30.5630.56
  • ELLE30.4730.47
  • Labatt Blue30.4230.42
  • The Situation Room with Wolf Blitzer30.3830.38
  • Canadian Mist30.1630.16
  • Univision29.9829.98
  • RBC Bank29.7929.79
  • Natural Light29.7229.72
  • MySpace29.6529.65
  • Pretty Little Liars29.6429.64
  • Golf Channel29.3629.36
  • Amway29.2529.25
  • Kendall Jenner29.1529.15
  • Esquire28.9928.99
  • allure28.9528.95
  • marie claire28.4528.45
  • World of Warcraft - BlizzCon (tournament)28.4428.44
  • Beck's28.328.3
  • Tennis Channel28.1928.19
  • Bud Ice27.3827.38
  • Matt Lauer27.3427.34
  • Kylie Jenner27.2227.22
  • The Rachel Maddow Show27.1227.12
  • Cox Communication27.127.1
  • Frontier Communications26.9326.93
  • Megyn Kelly26.5526.55
  • Flickr from Yahoo!25.0525.05
  • Tony Robbins24.9524.95
  • Silicon Valley24.9524.95
  • The Bachelorette24.6224.62
  • Keeping Up with the Kardashians24.5324.53
  • Khloe Kardashian Odom24.0124.01
  • Icehouse23.9623.96
  • Gordon's Gin23.9523.95
  • Knights Inn23.823.8
  • The Bachelor23.5823.58
  • Natural Ice23.5123.51
  • Glenn Beck23.3923.39
  • GOLF MAGAZINE23.1923.19
  • MAXIM23.1723.17
  • Amazon.com99.6799.67
  • M&M's99.4799.47
  • Google99.3999.39
  • Oreo99.2299.22
  • Reese's99.0699.06
  • Hershey's99.0199.01
  • Clorox98.9798.97
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  • UPS98.3398.33
  • VISA98.3398.33
  • YouTube98.2298.22
  • Netflix98.2298.22
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  • Windex98.1898.18
  • Microsoft98.1398.13
  • Samsung98.0998.09
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  • Snickers97.6597.65
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  • Eggo90.190.1
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  • Nintendo89.5589.55
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  • Colgate 36089.289.2
  • Aleve89.1189.11
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  • Cottonelle87.7487.74
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  • Skippy87.587.5
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  • A186.9786.97
  • YouTube TV86.986.9
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  • Yoplait86.5886.58
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  • Frozen84.7384.73
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  • Stouffer's84.6584.65
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  • iPod84.2884.28
  • Jennifer Aniston84.2784.27
  • NFL Super Bowl84.2584.25
  • Facebook84.1484.14
  • John Deere84.1184.11
  • Colgate Enamel Health84.184.1
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  • Robitussin83.583.5
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  • Crest Sensi-Relief83.4683.46
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  • Kodak83.4283.42
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  • The North Face83.3483.34
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  • Leonardo Dicaprio83.2783.27
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  • Reebok81.7181.71
  • Amazon Alexa81.7181.71
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  • Roku81.6881.68
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  • Hot Pockets81.3881.38
  • Serena Williams81.3481.34
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  • Great Value (facial tissue)81.2881.28
  • Huggies (baby wipes)81.2381.23
  • Excedrin81.0581.05
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  • Chase80.9580.95
  • AriZona Iced Tea80.9480.94
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  • Aveeno80.7480.74
  • Shell (energy)80.7280.72
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  • Trader Joe's80.6580.65
  • Pinterest80.6480.64
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  • Claritin80.6180.61
  • Snuggle80.5480.54
  • A&E80.5480.54
  • Volkswagen80.4380.43
  • Capital One Rewards80.480.4
  • Dyson80.2780.27
  • Big Bang Theory80.2680.26
  • T.J. Maxx80.2280.22
  • Texas Roadhouse80.180.1
  • Holiday Inn80.0880.08
  • Chili's Bar & Grill80.0180.01
  • Kroger79.9479.94
  • Panasonic79.9179.91
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  • Nissan79.8579.85
  • Microsoft Surface79.8279.82
  • Simpsons79.7979.79
  • Great Value (bottled water - still)79.7779.77
  • General Motors (GM)79.7779.77
  • Reese Witherspoon79.7279.72
  • Marie Callender's79.779.7
  • Playskool79.779.7
  • Champion Sportswear79.6679.66
  • Snapple79.5679.56
  • Lee79.4579.45
  • Google News79.4479.44
  • 60 Minutes79.3979.39
  • Marriott79.3979.39
  • 7-Eleven79.3779.37
  • Chewy (pet supplies)79.3179.31
  • Great Value (laundry product)79.2779.27
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  • Ancestry79.1179.11
  • FIVE GUYS79.0979.09
  • Aquafina79.0779.07
  • Dannon79.0579.05
  • Clear Eyes (eye drops)79.0479.04
  • Nestle Pure Life79.0479.04
  • Equate (pain relievers & analgesics)79.0379.03
  • Brita79.0279.02
  • Denny's78.9978.99
  • Dick's Sporting Goods78.9178.91
  • Spotify78.978.9
  • AAA Via Magazine78.8278.82
  • Toyota Camry78.7878.78
  • Huggies78.7478.74
  • Great Value (liquid bleach)78.7178.71
  • Puma78.6778.67
  • Hilton78.5878.58
  • Capital One78.5578.55
  • Ferrari78.5478.54
  • AT&T78.4878.48
  • Dannon/Danone78.4778.47
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  • Lexus78.3678.36
  • Motrin IB78.3278.32
  • Visine78.3278.32
  • Little Caesar's78.378.3
  • Firefox78.2978.29
  • Pandora78.2778.27
  • Nerf78.1778.17
  • ABC News77.9477.94
  • Columbia (clothing)77.9177.91
  • Vans (footwear)77.8877.88
  • Slim Jim77.8377.83
  • MLB World Series77.7877.78
  • Coleman (active gear)77.7377.73
  • America's Funniest Home Videos77.7177.71
  • AncestryDNA77.6677.66
  • Mountain Dew77.5677.56
  • Marshall's77.3977.39
  • George Lucas77.3477.34
  • Nintendo Switch77.3377.33
  • Formula 40977.2377.23
  • Jaguar (car)77.2177.21
  • Bon Jovi77.277.2
  • Cadbury77.1177.11
  • Reader's Digest77.0477.04
  • Porsche76.9976.99
  • IBM76.8976.89
  • Discover Card76.8976.89
  • Ragu76.7376.73
  • MLB (Major League Baseball)76.6176.61
  • Buffalo Wild Wings76.5576.55
  • LeapFrog76.5476.54
  • The Wizarding World of Harry Potter76.5276.52
  • Purex (laundry product)76.3876.38
  • Little Tikes76.3776.37
  • Paramount+76.3176.31
  • HGTV76.2876.28
  • AT&T Wireless76.276.2
  • Mark Wahlberg76.1976.19
  • Sears76.1276.12
  • Super Target76.0876.08
  • Lady Gaga76.0776.07
  • Safari (browser)76.0476.04
  • Meryl Streep76.0376.03
  • discovery+76.0176.01
  • GEICO75.8275.82
  • Papa John's75.7875.78
  • Audi75.6475.64
  • Degree Women75.5875.58
  • Kindle Fire75.5275.52
  • CBS News75.4875.48
  • Igloo (coolers)75.4775.47
  • Delta Air Lines75.4675.46
  • Miracle Whip75.3975.39
  • Scott (baby wipes)75.3975.39
  • Aqua-Fresh75.2975.29
  • Bertolli75.2875.28
  • L'Oréal75.2675.26
  • Fitbit75.2475.24
  • Always (feminine hygiene)75.2275.22
  • American Express75.275.2
  • Pampers Easy Ups75.1575.15
  • Dickie's75.1475.14
  • Life Cereal74.9674.96
  • Zillow (real estate)74.974.9
  • TLC (tv channel)74.8974.89
  • Equate (beauty supplies)74.8474.84
  • Melissa McCarthy74.8474.84
  • Maxwell House74.874.8
  • Liquid Plumr74.7974.79
  • Chobani (greek yogurt)74.6674.66
  • CSI74.6474.64
  • Ben Stiller74.6174.61
  • Hyundai74.5474.54
  • Tyler Perry74.5274.52
  • HBO Max74.5274.52
  • Ross74.4574.45
  • ESPN74.4574.45
  • Taylor Swift74.4374.43
  • Chipotle74.4274.42
  • J.K. Rowling74.4174.41
  • Longhorn Steakhouse74.3974.39
  • Sensodyne Repair & Protect74.3974.39
  • Southwest Airlines74.3874.38
  • Theraflu74.3574.35
  • Uber74.2374.23
  • Samsung Galaxy Tab74.1974.19
  • Wish-Bone74.1974.19
  • Toshiba74.1874.18
  • Volvo74.1674.16
  • BBC74.1374.13
  • Timberland74.0974.09
  • Better Homes And Gardens74.0974.09
  • Playstation 474.0174.01
  • Mazda73.8773.87
  • Activia73.7673.76
  • TIME Magazine73.7473.74
  • AT&T Internet73.7173.71
  • T.G.I. Friday's73.5973.59
  • Brad Pitt73.5573.55
  • DASANI73.5173.51
  • American Airlines73.4773.47
  • Hulu Live73.2473.24
  • YETI (active gear)73.2273.22
  • Nestea73.1873.18
  • USA Network73.1373.13
  • Birds Eye73.0973.09
  • Cameron Diaz73.0373.03
  • DC Entertainment73.0373.03
  • Courtyard by Marriott73.0273.02
  • T-Mobile72.9672.96
  • Xbox72.8972.89
  • Jeep Grand Cherokee72.8672.86
  • GoGurt72.8572.85
  • Totino's72.8372.83
  • Huggies Pull-Ups72.7772.77
  • Nike Running72.7772.77
  • Yahoo! Answers72.6472.64
  • Tampax72.672.6
  • Carhartt72.5372.53
  • Ball Park (frozen foods)72.4572.45
  • Woolite72.4572.45
  • Tina Fey72.472.4
  • Fiji Water72.3972.39
  • Smartfood72.3672.36
  • GLACÉAU smartwater72.3272.32
  • Zyrtec72.2672.26
  • Sting (artist)72.1272.12
  • Kellogg's Nutri-Grain72.172.1
  • Instagram72.0872.08
  • Caterpillar72.0472.04
  • TBS72.0372.03
  • Allstate72.0172.01
  • Criminal Minds71.9971.99
  • Crocs71.9571.95
  • Hormel71.7971.79
  • United Airlines71.6771.67
  • Airbnb71.5671.56
  • Red Baron71.5571.55
  • DoorDash71.2471.24
  • ABCNews.com71.2371.23
  • NBC News71.271.2
  • Wheaties71.1771.17
  • Calvin Klein71.1771.17
  • Rold Gold71.1371.13
  • Powerade71.1271.12
  • Healthy Choice71.0971.09
  • Lincoln71.0771.07
  • Best Western70.9670.96
  • Jack Link's70.9170.91
  • expedia.com70.8870.88
  • Fox Network70.870.8
  • TNT (Turner Network Television)70.4870.48
  • Apple Music70.4670.46
  • TIFFANY & CO.70.4370.43
  • Residence Inn by Marriott70.3570.35
  • Viva (paper towels)70.3270.32
  • Allegra (medicine)70.2970.29
  • Stranger Things70.0970.09
  • Seventh Generation70.0570.05
  • Grogu (The Child)69.9269.92
  • Progressive (insurance)69.9269.92
  • Fabuloso69.9169.91
  • Chrysler69.8769.87
  • Honeywell69.7969.79
  • Foot Locker69.7769.77
  • Banquet69.7369.73
  • Kia69.769.7
  • Rite Aid69.6869.68
  • Geek Squad69.6269.62
  • Audible (an Amazon company)69.6169.61
  • Comedy Central69.5869.58
  • Yahoo! News69.5669.56
  • Jennifer Lopez69.5469.54
  • Syfy (tv channel)69.4269.42
  • Sudafed69.3769.37
  • BBC America69.3469.34
  • Justice League (characters)69.3369.33
  • Jack Daniel's69.369.3
  • Mapquest69.2669.26
  • Venmo69.1869.18
  • Claussen69.18