UX Designer
- Team: Product
- Hiring Manager: CPO
- Location: Remote
About BERA
BERA (Brand Equity Relationship Assessment) stands for innovation and inspiration. We created the world’s first and only truly Predictive Brand Tech platform to solve the number one issue in marketing and building brands: the inability to quantify and predict the impact of brand on current and long-term business value. Our solution takes the guessing-game out of brand-building so our customers can focus on the art of building loved brands and outsmarting their competition. On our platform, brand owners are inspired by seeing their brand’s growth potential and how to realize it, and even more by being able to see what the best of over 4,000 of the most important brands in the world are doing, no matter their category.
We are not a research house that produces facts, or a brand agency that tells stories, or a consulting firm that advises on the business of brands, or a tech firm with just another digital platform. We are a SaaS company whose software produces fact-based stories with a quantified linkage to business value through automation of predictive analytics and always-on research.
We never stop innovating our platform to make it easier for marketers and brand leaders to diagnose, direct, and inspire their efforts and financial contribution. Our vision is to make BERA the global standard - in marketing departments around the world, corporate board rooms, and on Wall Street - for measuring, maximizing, and managing brands. Our ambition is to turn our well-funded growth company into the world's only predictive brand tech unicorn.
Who You Are
● Possesses an understanding of user behavior and psychology, especially as it pertains to data visualizations and the ways users interact with this kind of UI
● Possesses an eye for detail, and the knock-on effects of iterative changes to the designs
● A background in Research and Usability Design (analytics and UI Design a nice to have)
● Is proficient in Figma and other design software (Adobe CC Suite)
● Has a problem-solving aptitude
● Has an analytical mind with a business acumen
● Possesses excellent communication skills
Duties and Responsibilties
● Design and execute custom research studies, including user testing, field studies, usability tests, concept tests, group discussions, etc to understand user needs
● Synthesize quantitative data with qualitative data to help drive product and design decisions
● Build and update user personas, user journeys, wireframes, information architecture and other UX collateral
● Collaborate with UX/UI Design team to define intent, testing, and refinement of prototypes
● Attending and participating in ideation sessions, creating conceptual wireframes for later review and hand off to UI Designers
● Work within a predefined design system, creating new layouts using an existing UI Kit, and prototyping to illustrate the user flow/story
● Work with engineering and product management teams to rapidly create and update mockups for current needs and communicate user stories
● Communicate design ideas and prototypes to stakeholders at all levels of the organization
● Keep abreast of competitor products and industry trends
Experience and Qualifications
● 6+ years’ experience as a UX Designer or UX Researcher
● Strong portfolio of UX design projects and case studies
● BA/BSc (or equivalent experience) in Design, Human Computer Interaction, Visual Communications, or a related field
