Predictive Brand Tech

Brand-building’s ultimate operating system

Human Insights

Behavioral science at its core

Fuelled by millions of real people, real-world choices, and in real-time in order to accurately forecast what they will do next.

Uninterrupted view

Continuous real-time course correction

The most comprehensive qualitative and quantitative intelligence designed to maximize actionability.

Immediate return

A proven framework that delivers on day one

Rich historical data in a predictive analytical engine prescribed your path forward on day one.

Personalized lens

Configure to align with your brand and business

A platform that ensures you can access the intelligence you need in the way you want.

Predictive Brand Tech

Outsmart the competition

You’ve always been told where you’ve been, now understand where you need to go.

BERA Score
  • Amazon.com99.4599.45
  • Google99.2599.25
  • M&M's98.898.8
  • Oreo98.6298.62
  • Clorox98.5998.59
  • Clorox (laundry product)98.5398.53
  • Hershey's98.4698.46
  • Clorox (liquid bleach)98.4398.43
  • Reese's98.4298.42
  • Lysol98.198.1
  • Snickers97.7797.77
  • VISA97.5797.57
  • Crayola97.5597.55
  • Crest97.5297.52
  • Windex97.5197.51
  • Tide97.5197.51
  • Google Chrome97.4897.48
  • Netflix97.4697.46
  • Kleenex97.4397.43
  • YouTube97.4197.41
  • Microsoft97.3897.38
  • PayPal97.3397.33
  • Samsung97.0697.06
  • Crest Pro-Health (toothpaste)97.0297.02
  • UPS96.996.9
  • Dove (personal care)96.996.9
  • Walmart96.8796.87
  • Kraft96.8796.87
  • Bounty Paper Towels96.7996.79
  • Looney Tunes (characters)96.6396.63
  • Tylenol96.596.5
  • Kit Kat96.4296.42
  • Lay's96.4196.41
  • Campbell's96.3696.36
  • NATIONAL GEOGRAPHIC96.3596.35
  • Colgate96.3196.31
  • FedEx/Federal Express95.9895.98
  • Cheerios95.8395.83
  • Twix95.6895.68
  • McCormick (spices)95.5495.54
  • LEGO95.595.5
  • Tom Hanks95.4795.47
  • Doritos95.4195.41
  • Glad (trash bags)95.3695.36
  • The Flintstones (characters)95.3295.32
  • Home Depot95.3295.32
  • Colgate Total (toothpaste)95.3195.31
  • Oral-B95.2695.26
  • Olympic Games95.2495.24
  • Arm & Hammer95.1395.13
  • Coca-Cola95.1195.11
  • Quaker Oats95.0695.06
  • Crest Pro Health (mouthwash)94.9694.96
  • Dove (chocolate)94.9294.92
  • SONY94.8694.86
  • Levi's94.8194.81
  • PLANTERS peanuts94.7894.78
  • HP94.6994.69
  • Dole94.694.6
  • Kellogg's94.694.6
  • Apple94.5894.58
  • Charmin94.5794.57
  • Cheetos94.3194.31
  • Hefty (trash bags)94.1394.13
  • Pringles94.1394.13
  • Lipton94.0894.08
  • Aunt Jemima94.0294.02
  • Nestlé93.9493.94
  • Lowe's93.8293.82
  • Best Buy93.6493.64
  • Advil93.6393.63
  • Scooby Doo (character)93.5893.58
  • Tootsie Roll93.5693.56
  • Amazon Prime Video93.5393.53
  • Halls (cough, cold, & allergy remedies)93.5293.52
  • Heinz93.4993.49
  • Colgate Total (mouthwash)93.4193.41
  • Mr. Clean93.3793.37
  • iPhone93.293.2
  • Walmart.com92.9892.98
  • Target.com92.8692.86
  • Target92.7892.78
  • Vicks92.7592.75
  • Subway92.6992.69
  • Sprite92.592.5
  • Ford92.592.5
  • The Weather Channel92.4892.48
  • Chevrolet92.492.4
  • Dairy Queen92.3992.39
  • bestbuy.com92.3692.36
  • Pepsi-Cola92.3392.33
  • CHEEZ-IT92.2292.22
  • Welch's92.2192.21
  • Swiffer92.292.2
  • Disney+92.1892.18
  • Mastercard92.0892.08
  • Milky Way91.9891.98
  • Smucker's91.8891.88
  • Walgreens (store brand)91.8791.87
  • Fritos91.8291.82
  • Dwayne "The Rock" Johnson91.6591.65
  • Wendy's91.6191.61
  • Pepperidge Farm91.5691.56
  • 7-Up91.591.5
  • KFC91.2991.29
  • Chap Stick91.2491.24
  • OxiClean91.2291.22
  • Discovery Channel91.1991.19
  • CVS pharmacy91.0791.07
  • WIKIPEDIA91.0391.03
  • LG90.8890.88
  • Frosted Flakes90.8690.86
  • Crest 3D White90.8390.83
  • Toyota90.7990.79
  • Benadryl90.7590.75
  • History Channel90.7190.71
  • PBS90.6690.66
  • Vaseline (lip balm)90.4590.45
  • Life Savers (candy)90.4390.43
  • Dell90.4190.41
  • eBay90.3790.37
  • Hidden Valley (ranch dressing)90.3590.35
  • Fisher-Price90.3290.32
  • Will Smith90.2390.23
  • McDonald's90.1190.11
  • Pixar90.0790.07
  • Dr Pepper90.0190.01
  • Bath & Body Works89.9689.96
  • Gillette89.8489.84
  • Ruffles89.4789.47
  • Hot Wheels89.4289.42
  • Olive Garden89.4289.42
  • Chick-fil-A89.4289.42
  • GE (General Electric)89.3989.39
  • Listerine89.3189.31
  • Puffs89.289.2
  • iPad89.1889.18
  • Batman (character)89.1689.16
  • Bounce (laundry product)89.0189.01
  • Downy88.9688.96
  • Dreamworks88.7688.76
  • Dunkin'88.7288.72
  • Honda88.6988.69
  • Gatorade88.6188.61
  • Tic Tac88.5488.54
  • General Mills88.5488.54
  • Nike88.5388.53
  • Blue Cross Blue Shield88.2288.22
  • Sun-Maid88.0488.04
  • Hunt's87.9887.98
  • Tostitos87.8387.83
  • Colgate Max Fresh87.8187.81
  • Adidas87.7787.77
  • Breyers87.7787.77
  • Warner Bros.87.7287.72
  • Stephen King87.7187.71
  • Del Monte87.6887.68
  • Intel87.5987.59
  • 20th Century Fox87.5887.58
  • Scott Paper Goods87.5387.53
  • Special K87.5287.52
  • Green Giant87.3387.33
  • Disney Channel87.387.3
  • Eggo87.2987.29
  • Jif87.2687.26
  • Superman (character)87.287.2
  • Baked! Lay's87.287.2
  • Hellmann's87.1687.16
  • Aleve87.187.1
  • Pine-Sol87.0587.05
  • Pledge (cleaner)87.0487.04
  • Hidden Valley87.0287.02
  • Colgate Sensitive87.0187.01
  • Adam Sandler86.9786.97
  • Scrubbing Bubbles86.8786.87
  • Sara Lee86.7886.78
  • Elton John86.5686.56
  • 3 Musketeers86.4586.45
  • Skippy86.2286.22
  • Hulu86.2286.22
  • A186.1786.17
  • Scott (toilet paper)86.186.1
  • Costco86.0786.07
  • Kraft (ranch dressing)86.0286.02
  • Cottonelle85.9785.97
  • Ghirardelli85.9285.92
  • Google Play85.8885.88
  • PetSmart85.8785.87
  • Tyson Foods85.7485.74
  • Nintendo85.7485.74
  • Facebook85.7185.71
  • Canon85.6685.66
  • Paramount85.5885.58
  • Jennifer Aniston85.5685.56
  • Clorox Scentiva85.5385.53
  • NBC85.5385.53
  • Domino's85.3585.35
  • Paul McCartney85.3185.31
  • Gain (laundry product)85.2685.26
  • Red Lobster85.2685.26
  • Marvel Studios85.2585.25
  • YouTube TV85.285.2
  • Verizon85.1285.12
  • abc85.0985.09
  • Oscar Mayer84.9884.98
  • Kohl's84.9884.98
  • Burt's Bees (lip balm)84.984.9
  • Ore-Ida84.7984.79
  • BOSE84.7884.78
  • Stouffer's84.7484.74
  • Animal Planet (tv channel)84.7384.73
  • SKECHERS84.7184.71
  • Angel Soft84.6784.67
  • Pizza Hut84.6484.64
  • Arby's84.5684.56
  • Barnes & Noble Nook84.4884.48
  • IHOP84.4684.46
  • Post Cereal84.4584.45
  • Starburst84.4484.44
  • Nickelodeon84.4284.42
  • Colgate 36084.3984.39
  • Skittles84.384.3
  • Starbucks84.1684.16
  • Neutrogena84.184.1
  • Universal84.184.1
  • Big Bang Theory84.0984.09
  • SunChips84.0484.04
  • Orville Redenbacher's83.9683.96
  • Outback Steakhouse83.9683.96
  • Secret (deodorant)83.9283.92
  • Toys R Us83.8983.89
  • Arm & Hammer (cat litter)83.8483.84
  • Colgate Optic White83.7283.72
  • Crest Sensi-Relief83.7183.71
  • Food Network83.6483.64
  • John Deere83.5883.58
  • iPod83.5783.57
  • Yahoo!83.5683.56
  • The Cheesecake Factory83.4883.48
  • Taco Bell83.4583.45
  • Folgers83.2983.29
  • Chex Mix83.1883.18
  • Great Value (frozen foods)83.0983.09
  • Panera83.0683.06
  • Aldi82.9582.95
  • Frozen82.9582.95
  • CBS82.9382.93
  • AAA Travel82.8182.81
  • Leonardo Dicaprio82.882.8
  • Petco82.7982.79
  • Kingsford (charcoal)82.7882.78
  • Burt's Bees82.5882.58
  • Pampers82.5882.58
  • Hillshire Farm82.5782.57
  • Blistex82.4182.41
  • Brawny (paper towels)82.482.4
  • HBO82.482.4
  • Keurig82.3282.32
  • Jelly Belly82.1482.14
  • Harry Potter (character)82.1382.13
  • Under Armour82.1282.12
  • Olay82.1182.11
  • Sam's Club82.0882.08
  • Nutella81.9881.98
  • Snapple81.9681.96
  • Lindt81.9481.94
  • Internet Explorer81.9281.92
  • GODIVA81.8981.89
  • DIGIORNO81.8481.84
  • Smithsonian81.8481.84
  • Colgate Enamel Health81.8181.81
  • Yoplait81.7581.75
  • Google News81.781.7
  • Verizon Wireless81.6881.68
  • Crest Sensi-Repair81.6881.68
  • IKEA81.6581.65
  • Mark Wahlberg81.6581.65
  • Viacom (Paramount)81.6481.64
  • Twizzlers81.4781.47
  • Kodak81.2981.29
  • NFL Super Bowl81.2781.27
  • Great Value (snack foods)81.2781.27
  • Sensodyne81.2281.22
  • Adobe81.2281.22
  • Hallmark Channel81.1781.17
  • Macy's81.1681.16
  • Subaru81.1281.12
  • Pampers (baby wipes)81.0881.08
  • Jimmy Dean81.0681.06
  • Applebee's Neighborhood Grill & Bar80.9480.94
  • Whole Foods Market80.8380.83
  • Frosted Mini-Wheats80.7480.74
  • 60 Minutes80.7380.73
  • Shout80.6380.63
  • General Motors (GM)80.4880.48
  • State Farm80.3480.34
  • Sonic (restaurant)80.2880.28
  • Hot Pockets80.280.2
  • Barbie80.1780.17
  • Quilted Northern80.1680.16
  • T.J. Maxx80.0780.07
  • all (laundry product)79.9679.96
  • Cadbury79.9479.94
  • Johnny Depp79.9479.94
  • Aveeno79.9179.91
  • Staples79.9179.91
  • Julia Roberts79.8679.86
  • BMW79.8379.83
  • 7-Eleven79.8279.82
  • Old Navy79.7879.78
  • Nissan79.7779.77
  • Burger King79.7579.75
  • Denny's79.7279.72
  • Law And Order: SVU79.6879.68
  • Great Value (sauces, dressings, & condiments)79.5279.52
  • Sensodyne Pronamel79.4879.48
  • Amazon Home Services79.4779.47
  • Amazon Alexa79.3979.39
  • AT&T79.2479.24
  • Robitussin79.179.1
  • Adele79.0879.08
  • Trader Joe's79.0479.04
  • Cadillac78.9378.93
  • JC Penney78.9278.92
  • Panasonic78.8978.89
  • Mucinex78.8478.84
  • Old Spice78.8478.84
  • Ancestry78.8378.83
  • Excedrin78.7878.78
  • Chewy (pet supplies)78.7778.77
  • Bayer78.6978.69
  • Pinterest78.6678.66
  • Great Value (facial tissue)78.6678.66
  • Equate (cough, cold, & allergy remedies)78.6678.66
  • Converse78.6478.64
  • AMC78.6278.62
  • Holiday Inn78.6178.61
  • Roku78.678.6
  • Coleman (active gear)78.5478.54
  • HGTV78.578.5
  • Cartoon Network78.3978.39
  • Capital One78.3578.35
  • Mercedes-Benz78.2178.21
  • Tesla Motors78.278.2
  • Safari (browser)78.178.1
  • Chili's Bar & Grill78.0878.08
  • Chase78.0378.03
  • Mountain Dew7878
  • Texas Roadhouse77.9877.98
  • Toyota Camry77.9777.97
  • Firefox77.8877.88
  • NFL (National Football League)77.7977.79
  • Ferrari77.7477.74
  • Nestle Pure Life77.7477.74
  • Great Value (bottled water - still)77.7377.73
  • Kroger77.6377.63
  • The North Face77.6277.62
  • Peter Pan (peanut butter)77.6177.61
  • Dannon77.5377.53
  • Marie Callender's77.5377.53
  • Super Target77.577.5
  • Playskool77.4377.43
  • Marshall's77.3777.37
  • Dannon/Danone77.3477.34
  • Volkswagen77.377.3
  • Wonder Woman (character)77.377.3
  • Great Value (laundry product)77.1977.19
  • Fanta77.177.1
  • Better Homes And Gardens77.0977.09
  • Shell (energy)77.0877.08
  • Meryl Streep76.9976.99
  • New Balance76.9676.96
  • Ragu76.9676.96
  • America's Funniest Home Videos76.8476.84
  • IBM76.876.8
  • Zillow (real estate)76.7776.77
  • FIVE GUYS76.7276.72
  • Criminal Minds76.7176.71
  • Claritin76.776.7
  • Great Value (liquid bleach)76.6776.67
  • Discover Card76.6776.67
  • Equate (pain relievers & analgesics)76.6376.63
  • Tyler Perry76.676.6
  • ABC News76.676.6
  • Visine76.5776.57
  • Wrangler76.5376.53
  • AncestryDNA76.4876.48
  • Huggies (baby wipes)76.4876.48
  • BBC76.4276.42
  • Marriott76.3676.36
  • Scope76.3276.32
  • AAA Via Magazine76.3276.32
  • Popeye's76.2976.29
  • L'Oréal76.2576.25
  • Marriott Hotels & Resorts76.276.2
  • Google Home76.0576.05
  • AT&T Wireless76.0576.05
  • Champion Sportswear76.0476.04
  • Nerf76.0276.02
  • George Lucas75.9475.94
  • Capital One Rewards75.8775.87
  • Reader's Digest75.8275.82
  • Purex (laundry product)75.8275.82
  • Snuggle75.7675.76
  • Dyson75.7475.74
  • Kellogg's Nutri-Grain75.6675.66
  • Little Tikes75.6475.64
  • Brita75.5475.54
  • Microsoft Surface75.5175.51
  • Columbia (clothing)75.4875.48
  • Porsche75.4875.48
  • Huggies75.3375.33
  • Aquafina75.2875.28
  • MLB (Major League Baseball)75.2375.23
  • Clear Eyes (eye drops)75.0775.07
  • Formula 40975.0475.04
  • TLC (tv channel)75.0275.02
  • A&E75.0275.02
  • Jaguar (car)7575
  • Maxwell House74.9774.97
  • Southwest Airlines74.8774.87
  • Lexus74.8574.85
  • Bon Jovi74.8174.81
  • Audi74.874.8
  • The Wizarding World of Harry Potter74.874.8
  • NBC News74.6974.69
  • Vans (footwear)74.6774.67
  • Brad Pitt74.6674.66
  • Igloo (coolers)74.6674.66
  • Aqua-Fresh74.6174.61
  • Pandora74.5374.53
  • Ben Stiller74.4774.47
  • AriZona Iced Tea74.4174.41
  • Serena Williams74.3274.32
  • Puma74.2774.27
  • Hilton74.2474.24
  • Woolite74.2274.22
  • Birds Eye74.2174.21
  • TIME Magazine74.1674.16
  • Fox Network73.9873.98
  • Playstation 473.9873.98
  • Healthy Choice73.9273.92
  • Spotify73.7773.77
  • CSI73.6773.67
  • Sting (artist)73.6273.62
  • American Airlines73.6173.61
  • Reebok73.5773.57
  • DASANI73.5673.56
  • Hyundai73.4173.41
  • AT&T Internet73.473.4
  • Delta Air Lines73.3873.38
  • Degree Women73.2573.25
  • Liquid Plumr73.2373.23
  • Little Caesar's73.1773.17
  • Longhorn Steakhouse73.1273.12
  • Honda Accord7373
  • Chobani (greek yogurt)7373
  • Always (feminine hygiene)72.9572.95
  • Toshiba72.9472.94
  • Buffalo Wild Wings72.9372.93
  • Lee72.972.9
  • Samsung Galaxy Tab72.8872.88
  • Papa John's72.7572.75
  • Nestea72.772.7
  • Geek Squad72.6472.64
  • LeapFrog72.6372.63
  • Sensodyne Repair & Protect72.5272.52
  • Dickie's72.5172.51
  • Mars72.4772.47
  • Life Cereal72.4672.46
  • Revlon72.4572.45
  • Slim Jim72.4272.42
  • Pampers Easy Ups72.3272.32
  • Dick's Sporting Goods72.372.3
  • J.K. Rowling72.2872.28
  • Reese Witherspoon72.2372.23
  • Equate (beauty supplies)72.2272.22
  • Yahoo! Answers72.2172.21
  • Uber72.1872.18
  • Simpsons72.1272.12
  • Chipotle71.9971.99
  • Mapquest71.9371.93
  • T.G.I. Friday's71.9371.93
  • CBS News71.9271.92
  • Fox.com71.8871.88
  • Skype71.7971.79
  • Yahoo! News71.7471.74
  • Lady Gaga71.6871.68
  • American Express71.6471.64
  • Smartfood71.6371.63
  • Totino's71.5671.56
  • Ball Park (frozen foods)71.5671.56
  • Melissa McCarthy71.5271.52
  • Apple Music71.571.5
  • Sony / Columbia71.4171.41
  • Stranger Things71.2471.24
  • Jennifer Lopez71.2171.21
  • Zyrtec71.2171.21
  • YETI (active gear)71.1971.19
  • Comedy Central71.0771.07
  • Mentos71.0271.02
  • Balance Rewards - Walgreens70.9670.96
  • ESPN70.9670.96
  • Bertolli70.9270.92
  • DC Comics70.8870.88
  • Xbox70.8670.86
  • Pur (water filtration)70.8170.81
  • Fitbit70.7870.78
  • food network magazine70.7470.74
  • Nike Running70.7170.71
  • Theraflu70.770.7
  • Progressive (insurance)70.6870.68
  • T-Mobile70.5970.59
  • Motorola70.5470.54
  • Powerade70.5470.54
  • Kindle Fire70.5370.53
  • DC Entertainment70.4870.48
  • Scott (baby wipes)70.4270.42
  • GEICO70.4270.42
  • Tina Fey70.3970.39
  • TCM (Turner Classic Movies)70.3870.38
  • Viva (paper towels)70.3170.31
  • GLACÉAU smartwater70.370.3
  • United Airlines70.0970.09
  • Seventh Generation70.0870.08
  • Jeep Grand Cherokee70.0770.07
  • Motrin IB70.0670.06
  • BBC.COM70.0570.05
  • Dannon Fruit on the Bottom70.0370.03
  • NBCNews.com70.0370.03
  • BBC America70.0270.02
  • Sears70.0170.01
  • Hulu Live69.9669.96
  • Wish-Bone69.8969.89
  • NCIS69.7469.74
  • TBS69.7169.71
  • Caterpillar69.6369.63
  • USA Network69.669.6
  • AARP The Magazine69.4469.44
  • Allstate69.3869.38
  • Toblerone69.3769.37
  • Syfy (tv channel)69.3669.36
  • Rold Gold69.3569.35
  • Newman's Own (ranch dressing)69.3269.32
  • Electronic Arts69.2969.29
  • Instagram69.2369.23
  • Lifetime Television69.269.2
  • Courtyard by Marriott69.1369.13
  • Carhartt69.0869.08
  • The Honest Co.68.9668.96
  • Texas Instruments68.9468.94
  • Fiji Water68.8668.86
  • Shark Tank68.8268.82
  • Hormel68.6968.69
  • Jeff Dunham68.6468.64
  • MLB World Series68.6468.64
  • Ford Explorer68.6168.61
  • Banquet68.668.6
  • Grogu (The Child)68.668.6
  • GoGurt68.5468.54
  • Bank of America68.5268.52
  • Allegra (medicine)68.4968.49
  • Miracle Whip68.4268.42
  • Calvin Klein68.3668.36
  • expedia.com68.3468.34
  • Timberland68.268.2
  • Mazda68.1368.13
  • TIFFANY & CO.68.1368.13
  • HBO Max68.0468.04
  • Wheaties68.0268.02
  • Red Baron6868
  • Sharp67.9667.96
  • Crocs67.8367.83
  • Disney XD67.8367.83
  • GoPro67.7267.72
  • lean cuisine67.6467.64
  • Peyton Manning67.6467.64
  • Playtex67.6367.63
  • Gorton's67.667.6
  • Ross67.5767.57
  • DoorDash67.5567.55
  • McCafé67.2867.28
  • TNT (Turner Network Television)67.2767.27
  • National Geographic Traveler67.2667.26
  • Jack Link's67.1767.17
  • Tampax67.0567.05
  • Claussen66.9966.99
  • Dockers66.9966.99
  • Activia66.9966.99
  • Snyder's of Hanover66.9766.97
  • Kia66.8866.88
  • Huggies Pull-Ups66.7866.78
  • Maybelline66.7866.78
  • Scotties66.7766.77
  • Xbox One66.7566.75
  • Nintendo Switch66.7566.75
  • Volvo66.6666.66
  • Audible (an Amazon company)66.6466.64
  • Exxon66.6366.63
  • AncestryHealth66.6166.61
  • The CW66.5566.55
  • Lincoln66.566.5
  • Degree Men66.4966.49
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  • Perrier53.6453.64
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