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The CMO Podcast: Prosperity Through Purpose | Panera Bread

  • Content: Podcast
  • Date: 13 November 2020

Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing

In this episode, we take a look at Panera Bread and their new subscription coffee program, and how Panera Bread has been growing since the COVID-19 outbreak.

How many subscription services are you enrolled in? This past year, two major media companies, NBC and Warner Brothers, launched their own streaming services. Are you ready for a restaurant subscription? Panera certainly thinks you are.

In this episode of, Prosperity through Purpose, we take a look at Panera Bread's new subscription coffee program, and how it's been growing ever since the COVID-19 outbreak. Find out how the brand has been using its purpose to fuel disruption in the fast-casual dining space for over twenty years and why it's poised to keep winning over other juggernauts in the category.

Joining Jim on this episode of Prosperity Through Purpose is Lisa Hillenbrand a growth consultant for The Jim Stengel Company, and Ryan Barker who is the founder and CEO of BERA. BERA created the first predictive brand tech that measures exactly what impacts profitability and brand awareness.

Full disclosure, The Jim Stengel company is a partner and investor in The Bera Group.