Why I chose BERA by Jim Stengel
Brand tracking and quarterly reports look backward and only tell you how you did. Now there’s a better way to understand customer sentiment and motivation and how to translate that understanding into winning business decisions.
If you compare traditional paper maps to GPS like Waze, you understand how both help you move forward but only one makes sure you don't ever need to go backward, that's BERA.
BERA bridges marketing and finance to create a company snapshot that is both deeply granular and widely comprehensive. You not only track brand momentum, but make business decisions informed by a sharp predictive understanding of where your brand needs to go.
Our causal algorithm makes it possible for business leaders to see the real-time key metrics of their brands by the audience, category, and within broader cross-category contexts.
BERA returns actionable insights and predictive intelligence to guide the decisions that lead to proven brand performance and business value.
For years, marketers have struggled to connect brand investment to business outcomes. As a consequence, business leaders have been forced to play an educated guessing game.
By combining the right technology, data, and analytics we developed marketing’s new operating system; the break-through you need to outsmart your competitors.
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