Future focused

Future-focused

BERA bridges marketing and finance to create a company snapshot that is both deeply granular and widely comprehensive. You not only track brand momentum, but make business decisions informed by a sharp predictive understanding of where your brand needs to go.

What we do

Our causal algorithm makes it possible for business leaders to see the real-time key metrics of their brands by the audience, category, and within broader cross-category contexts.

BERA returns actionable insights and predictive intelligence to guide the decisions that lead to proven brand performance and business value.

What we believe

For years, marketers have struggled to connect brand investment to business outcomes. As a consequence, business leaders have been forced to play an educated guessing game.

By combining the right technology, data, and analytics we developed marketing’s new operating system; the break-through you need to outsmart your competitors.

Our Team

Why we felt compelled to join

Leadership

Ryan Barker

CEO and Founder

Ryan Barker

Jeffrey Peacock

President and Co-Founder

Jeffrey Peacock

Ryan Anderson

Chief Financial Officer

Ryan Anderson

Ken Favaro

Chief Strategy Officer

Ken Favaro

Doug Guion

Chief Operating Officer

Doug Guion

Henry Tam Jr.

SVP, Global Sales and Partnerships

Henry Tam Jr.

Kraig Schulz

Head of BERA Academy and Advisory

Kraig Schulz

Michael Reh

Head of Data Science and Analytics

Michael Reh

Jessica Kang

VP, HR & People Strategy

Jessica Kang

Chris Archambault

SVP, Engineering

Chris Archambault

SVP, Customer Success

Gautam Makhija

Board

Jim Sheward

Jim Sheward

Jim Stengel

Jim Stengel

Scott Miller

Scott Miller

Jim McTaggart

DJ Andrzejewski

Ryan Barker

Ryan Barker

Jeffrey Peacock

Jeffrey Peacock

Investors

BERA Score
  • The Weather Channel93.693.6
  • Verizon83.7683.76
  • Verizon Wireless81.2281.22
  • TLC (tv channel)75.2475.24
  • Simpsons74.474.4
  • USA Network71.1571.15
  • TBS69.6969.69
  • Samsung Galaxy Tab68.5968.59
  • T-Mobile68.268.2
  • Volvo65.3765.37
  • TV Land64.4564.45
  • TV GUIDE60.160.1
  • Southern Living58.2358.23
  • Salesforce.com56.4856.48
  • Sprint55.5155.51
  • TRAVEL + LEISURE55.4855.48
  • the Voice (tv show)55.1455.14
  • SunGard53.2253.22
  • The Middle52.7152.71
  • VFW Magazine44.7844.78
  • VOGUE42.6642.66
  • VANITY FAIR41.4941.49
  • Scandal40.740.7
  • Spike TV31.1931.19
  • The Bachelor25.4725.47
  • The Weather Channel93.693.6
  • Verizon83.7683.76
  • Verizon Wireless81.2281.22
  • TLC (tv channel)75.2475.24
  • Simpsons74.474.4
  • USA Network71.1571.15
  • TBS69.6969.69
  • Samsung Galaxy Tab68.5968.59
  • T-Mobile68.268.2
  • Volvo65.3765.37
  • TV Land64.4564.45
  • TV GUIDE60.160.1
  • Southern Living58.2358.23
  • Salesforce.com56.4856.48
  • Sprint55.5155.51
  • TRAVEL + LEISURE55.4855.48
  • the Voice (tv show)55.1455.14
  • SunGard53.2253.22
  • The Middle52.7152.71
  • VFW Magazine44.7844.78
  • VOGUE42.6642.66
  • VANITY FAIR41.4941.49
  • Scandal40.740.7
  • Spike TV31.1931.19
  • The Bachelor25.4725.47